Freedom can mean many things. For some, it's the ability to cross borders freely; for others, it's as simple as spending time in nature and feeling the wind in your hair.
This March, I had the privilege of being invited to France to experience Hermès Beauty's newest launch and its take on freedom. Titled Plein Air, which means open air in French, the collection marks Hermès Beauty's foray into the complexion category. The main event took place at Baie de Somme, an estuary north of Paris that's about a three-hour car ride away, and filled with towering sand dunes, endless beaches and rich avian wildlife. There, guests were invited to partake in long walks on the beach, ride in horse-drawn carriages, and go sand yachting (whereby one moves across firm sand in a three-wheeled vehicle powered by wind through the use of a sail). The point? To encourage total immersion in the outdoors-a liberating treat for not just the usually landlocked Parisians in our group, but also this travel-starved writer.
R&R aside, the Plein Air collection was introduced by Gregoris Pyrpylis, Creative Director of Hermès Beauty, in a glass house-erected just for the event-overlooking the beach. “We wanted to arrive in the complexion category with an offering that will reveal natural beauty, he shared. There's a certain idea of lightness that is rooted in the relationship between the House of Hermès and the outdoors.
Denne historien er fra May 2022-utgaven av Harper's BAZAAR Singapore.
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Denne historien er fra May 2022-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Great Unknown
It's a fresh chapter for Thai actress Nuttanicha "Nychaa" Dungwattanawanich as she strikes out on her own.
FINDING XANADU
Adventure, magic and freedom await in the land of the blue sky, Mongolia.
TALKING POINTS
From the worlds of Art, Culture, Travel and Design.
TIMELESS LUXURY
In Hosanna Swee and Tom Chng's stunning apartment, an eye for detail and love for horological collectibles reveals an elegant and minimalist escape.
PRIM FOR PRIMETIME
Chanikarn \"Prim\" Tangkabodee reminisces on her journey from a child actor to a superstar in-the-making.
INSPIRATION
The suave music artiste is no stranger to the world of fashion. In fact, he describes fashion as the forefront of his and his family's personal expression, as well as a form of manners.
WELL, SUITED?
As attitudes towards dress codes shift, is the suit about to exit our closets?
DARK HORSE
In his next role and what is easily his most challenging character to date―actor Brian Ng wants one thing from you: your hatred.
THE POWER OF PERETTI
In a hidden village of Sant Marti Vell in Spain, where Elsa Peretti lived, loved and created enduring symbols of design and beauty for Tiffany & Co., Kenneth Goh traces and marvels at her 50 years of legacy.
REDEFINING ROYALTY
Chaumet's Charles Leung talks to BAZAAR about the beauty and the resilience of the 244-year-old French jewellery brand in a new era.
