The Coach Code
InStyle Australia|March 2019

STUART VEVERS’ vision for Coach has put the 78-year-old leather-goods label back on the fashion map b

Natalie Mell
The Coach Code

Nothing creates buzz like the fashion industry’s never-ending game of designer musical chairs. Whispers about what a new creative force will do for a brand are bound to make even the most confident designer sweat—because nobody wants their debut to miss the mark. But rather than just taking the reins of a label, Stuart Vevers’ appointment as creative director at Coach in 2013 came with the added challenge of crafting the brand’s ready-to-wear offering—from scratch.

“It’s quite intimidating, having to create something that didn’t exist before,” admits the British-born designer. “Ultimately the clothing had to feel authentic and believable to Coach. It took a while to think about how that could happen.” Despite the daunting task at hand, Vevers concedes that not having any shoes to fill when he presented the accessories label’s first-ever foray into fashion came with its advantages, too. “There was something about having a clean slate that gave me a certain freedom.”

For his first presentation in February 2014, Vevers used that freedom to approach the moment modestly, delivering 19 looks over five days of one-on-one appointments with fashion insiders. Removing the bells and whistles of a runway show, all eyes landed squarely on the wares, or, more specifically, the outerwear. “We really focused on outerwear, [because] I thought that felt really believable and authentic from a leathergoods house,” says Vevers of the collection. Cue praise from an industry that agreed.

It wasn’t long until those initial varsity jackets, shearling-lined suedes and one particularly notable Apollo 13-emblazoned sweater that harked back to a look from the film The Shining also won over the street-style set, standing the designer in good stead to build on his vision for the brand.

Denne historien er fra March 2019-utgaven av InStyle Australia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2019-utgaven av InStyle Australia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA INSTYLE AUSTRALIASe alt
Made With Love
InStyle Australia

Made With Love

Julia Busuttil Nishimura has gathered a legion of fans with her easy-tofollow recipes. Her new cookbook takes comfort food to the next level

time-read
9 mins  |
June 2020
Get Your Clicks
InStyle Australia

Get Your Clicks

Want to treat yourself while supporting local business? Online shopping is a win-win right now, especially with this hot list of brands and the instyle team’s top tips for getting it right

time-read
10+ mins  |
June 2020
THE NEW MASTER
InStyle Australia

THE NEW MASTER

Valentino’s PIERPAOLO PICCIOLI creates fashion dreams, but his greatest power is being himself

time-read
9 mins  |
June 2020
THE STARTUP VANGUARD
InStyle Australia

THE STARTUP VANGUARD

CELEBRATING ENTREPRENEURIALISM WITH A HEART-LED TWIST

time-read
8 mins  |
June 2020
SHALOM
InStyle Australia

SHALOM

FOR SUPERMODEL SHALOM HARLOW, THE GRUELLING DEMANDS OF HER INDUSTRY LED TO A LONG, SELF-IMPOSED HIATUS. NOW, BACK IN FRONT OF THE CAMERA ON HER OWN TERMS, SHE IS READY TO SHARE HER STORY

time-read
9 mins  |
June 2020
PUNK be a LADY
InStyle Australia

PUNK be a LADY

LADY GAGA is returning to her original sound and style, but the thing she wants next might surprise you

time-read
7 mins  |
June 2020
SKIN FOOD
InStyle Australia

SKIN FOOD

TRIED EVERY LOTION AND STILL NOT SEEING RESULTS? DIETITIANS AND NUTRITIONISTS AGREE: WHAT YOU PILE ON YOUR PLATE IS JUST AS IMPORTANT AS WHAT YOU APPLY TO YOUR FACE

time-read
6 mins  |
June 2020
The Style Set
InStyle Australia

The Style Set

PIP VASSETT, THE BRAINS BEHIND LUXURY BEDDING, SLEEPWEAR AND HOMEWARES LABEL IN BED, TALKS US THROUGH HER EFFORTLESSLY COOL AESTHETIC, WHICH PRIZES QUALITY DESIGN THAT STANDS THE TEST OF TIME

time-read
4 mins  |
June 2020
leading ladies
InStyle Australia

leading ladies

Together, they are two of Australia’s most iconic and inherently elegant women. On the 55th anniversary of her fashion label, CARLA ZAMPATTI chats life, family and finding your calling, with women’s rights pioneer and dear friend of 40 years, former governor-general DAME QUENTIN BRYCE

time-read
7 mins  |
June 2020
Beauty Talk
InStyle Australia

Beauty Talk

Actor LAURA DERN on going filter-free, owning her sexiness and taking a clean approach to skincare

time-read
3 mins  |
June 2020