Luxury fashion houses dabbling with beauty. Groundbreaking? Not exactly. Chanel and Dior were early pioneers of “the perfume strategy” after debuting the widely acclaimed Chanel No. 5 and Parfums Christian Dior back in 1921 and 1947, respectively. Considered to be way ahead of their time then, these two fashion-and beauty juggernauts would soon diversify beyond designer perfumes and step into scientific skincare and color cosmetics, which have celebrated great success through the decades.
From there, it was only a matter of time before the other reputable couture houses, such as Givenchy and YSL, as well as Burberry, made equally daring moves to go beyond their core offerings and capitalize on their rich heritage coupled with the more accessible beauty industry.
Fast forward to present time, the beauty scene has enjoyed significant growth while fashion powerhouses constantly push for innovation and actively broaden their product categories. In recent months, there has been a surge of high-end fashion labels aiming for a bigger slice of the lucrative beauty pie. What is even more interesting to note is that they are making their debut in the realm of cosmetics with the one item every fashionista simply cannot go without a good lipstick.
Denne historien er fra October 2020-utgaven av L'OFFICIEL Singapore.
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Denne historien er fra October 2020-utgaven av L'OFFICIEL Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SLEEPING BEAUTIES
Louis Vuitton releases two fresh versions of its Bed Trunk, which have been designed in collaboration with Nicolas Ghesquière and Pharrell Williams
TRUE BLUE
Back in 1968, Van Cleef & Arpels' Alhambra motif was born.
WHAT MAKES A MAJESTIC ESCAPE?
The answer: These Harry Winston jewels, which are inspired by the breathtaking appearance of dawn in the Indonesian province of Bali, from the Majestic Escapes Collection.
Leaping FORWARD
Movements described as \"feline\" come with an extra element of grace and elegance.
Enchanted WOODS
A magical connection blooms right here as L'OFFICIEL SINGAPORE meets South Korean actress Kim Min-ha-dressed in Dior's Cruise 2025 collection, the Pachinko star shares why the series is so close to her heart and how she would love to fill her world with Haribo
Life of the PARTY
The new Andy Warhol Clou de Paris timepiece pays homage to the Piaget Society, celebrating the Maison's golden era
Best Foot FORWARD
Having always set itself apart by combining shoe-making and smart engineering, FitFlop goes a step further by announcing a new partnership with Song Hye Kyo. The South Korean star was so enamoured with the stylish yet comfortable designs that she handpicked her favourite styles for her ambassador shoot
Standing TALL
With its striking elongated silhouettes, inventive takes on couture, and clever tie-ups, the Balenciaga Spring 2025 parade couldn't be dampened even by the day's rainstorm
Extraordinary EVERY DAY
As SHANGHAI TANG celebrates 30 years, there is no better time to embrace the Friends of SHANGHAI TANG Collection and its touches of contemporary chinoiserie, timeless elegance, and joie de vivre
A City That NEVER SLEEPS
30,000 square metres, 10 \"designer neighbourhoods\", 10 unique Moncler Genius collections, and one stunning \"The City of Genius\" concept, in which one can soak in different artistic and cultural viewpoints of the diverse creative talents assembled
