Snowwhite & Her Apps
L'Officiel India|November 2017

Applied science has more to offer to the beauty industry and its consumers than ever before.

- Deviyani Gupta
Snowwhite & Her Apps

Not very long ago, stepping into a multi-brand beauty store would give us the ultimate pleasure. Weekend binges comprised of makeup and skincare products. But the happiness of retail therapy, eventually slowed down, if not stalled, by hyperactive, over-enthusiastic sales assistants bombarding us with samples and questions. We don’t blame them. They are just doing their job, sincerely, and we told ourselves… this too, shall pass… and it did. The digital dial is no longer a dream, but reality.

New wave

The charm of technology has gone over and beyond client servicing. This technical trail began with brands offering customers’ loyalty schemes. On punching in a few details at the point of sales, during bill payment, customers were handed over a shiny loyalty card with ‘added’ benefits. Over time, new ideas and techniques came about.

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