A revelation story
MEGA|September 2020
Now, more than ever, fashion is under a microscope. What was once an industry exclusively about beauty and grandeur is now being forced to burst its own bubble. What does fashion need to do to connect with the forever changed views of this new world?
JEB FRONDA
A revelation story

Let’s start with the basics of psychology. According to Maslow’s Hierarchy of Needs, everyone starts at the bottom of the pyramid focusing on physiological needs to survive. We then move on to security and then climb up to developing important relationships. From there, humans soon find the need for the feeling of accomplishment and, finally, self-actualization. Fashion finds itself sitting pretty on the fourth tier as it undoubtedly satisfies the human need of prestige and recognition. Since time immemorial, fashion and clothes have been used as a statement of aspiration. But is that all there is to fashion? A production machinery that caters to materialistic needs and nothing more?

From the time I fell in love with fashion watching FashionTV on one of the obscure channels on television, I knew that it was a world of grandeur only a few are allowed to enter. But there was always a way to be indirectly be a part of it. Buying your first designer clothing was a way for you to feel that power, as if blessed by the fashion gods when in fact it, it was the mighty capitalists who exploited your weakness. This is the arena of fashion juggernauts; from luxury brands Louis Vuitton and Saint Laurent to fast fashion pioneers Uniqlo and Zara. They built a veritable Cave of Wonders, where the latest season’s runway becomes the object of all our desires. While fashion brought forth some of the most gifted and iconic creatives of our time, it has also evolved into a capitalist machinery where fast production was the name of the game. You are playing with death if you do not keep up. The high speed chase to the next big thing was unstoppable until this year when the pandemic happened.

Denne historien er fra September 2020-utgaven av MEGA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2020-utgaven av MEGA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MEGASe alt
MARQED BY EXCELLENCE
MEGA

MARQED BY EXCELLENCE

Marqed Salon is changing the way salons in the Philippines provide hair care services for their clientele

time-read
1 min  |
October 2024 Special
an all-star lineup
MEGA

an all-star lineup

NUSTAR gathers the world's most tantalizing cuisines in one for a food destination worth flying to Cebu for place

time-read
2 mins  |
October 2024 Special
THE GREAT ALLIES
MEGA

THE GREAT ALLIES

Perhaps there is truth to the saying true queens fix each other's crowns. Business rivals Arlene Damot and Jamila Paz share how their friendship enabled them to reach new heights in the aesthetics realm.

time-read
4 mins  |
October 2024 Special
VOICES OF BEAUTY
MEGA

VOICES OF BEAUTY

MEGA gets up close and personal with the four of the leading local beauty content creators making waves at the moment

time-read
5 mins  |
October 2024 Special
pretty is as pretty does
MEGA

pretty is as pretty does

They say that beauty is in the eye of the beholder. But for R'Bonney Gabriel, it is all about taking beauty in her own hands

time-read
5 mins  |
October 2024 Special
TODAY AND TOMORROW'S DESIGNERS
MEGA

TODAY AND TOMORROW'S DESIGNERS

BYS celebrates Legacy, Achievement & Fellowship with its 2024 iteration of Fashion Week alongside Ten Incredible Filipino Designers

time-read
2 mins  |
October 2024 Special
A HEARTFELT CAUSE
MEGA

A HEARTFELT CAUSE

This Breast Cancer Awareness month, a look at the organizations and people who are committed to raise awareness and inspire hope

time-read
4 mins  |
October 2024 Special
ACHROMIC AFFAIR
MEGA

ACHROMIC AFFAIR

24-year-old Iñigo Villegas takes us to the main stage where the limelight zeroes in on his roots as a performer and his heart as a fashion designer

time-read
3 mins  |
October 2024 Special
DRESS UP DARLING
MEGA

DRESS UP DARLING

In her unique, whimsical style sensibilities, Chloe Sanguyo finds beauty in what resonates best with her and her alone

time-read
4 mins  |
October 2024 Special
BETTING ON BEAUTY
MEGA

BETTING ON BEAUTY

Why do fashion houses bank on their own beauty lines?

time-read
1 min  |
October 2024 Special