David Yong may be seen as a young timbre scion but his ambitions go far beyond that. Since taking over the reins of his family’s teak business from his father, he has developed its presence across the southeast asian region — even investing in South Korean entertainment under the business portfolio organisation, evergreen assets management.
K-pop is the latest business venture for Evergreen Assets Management. How are you positioning your business portfolio to ensure it has a competitive edge in the fast-paced landscape of K-pop?
K-pop most definitely is fast-paced and competitive but the strong edge that Evergreen has is our strong connections and infrastructure throughout Southeast Asia (SEA). We have been doing business in the region since the 1990s and share a strong presence alongside local partners in Indonesia, Cambodia, Vietnam, Thailand, Myanmar and Malaysia. It is also a strong market that Korean content companies are fixated on and they are always looking for the right partners. As the CEO of Evergreen and taking the lead for this new entertainment business venture, it helps that I understand the Korean content industry — and being an artiste myself, I do have strong networks in South Korea which gives us an advantage in the market.
What are your ambitions and how do you measure the success of your venture in the years to come?
I aim for Evergreen to be the bridge between South Korean content and SEA. I also want artistes in the region to have more chances to explore opportunities in South Korea’s well-developed entertainment scene. Both regions will benefit greatly between cross-border exchanges and I hope for greater development of the arts and culture across SEA in the years to come.
Denne historien er fra March 2022-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2022-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
