Addressing an elephant in the nation – why are Singapore menswear designers not earning big bucks?
Pop quiz: Name five Singapore menswear labels. Now, name three local menswear designers. Are you familiar with Kane Tan and Sven Tan of In Good Company? How about Kenny and Andrew of local streetwear label, Depression? Wykidd Song? Our unfamiliarity with these brands and their designers are why Singapore menswear designers are not earning big bucks, and there is more to this.
Singapore men dress according to our four seasons of summer: moderately hot, hot, very hot, and scorching. As a result, our wardrobe repertoire is limited to T-shirts, linen shirts, shorts, and jeans. Stating the obvious, local men always opt for function over fashion, stocking their closets with “uniforms” (pairing different permutations of basic tees in various hues of the rainbow with jeans counts as a type of dressing up), thus rendering fashion trends irrelevant. The blatant disregard of any silhouette outside these “standard-issue” pieces creates a limitation for Singapore’s menswear designers, despite the burgeoning demand for menswear.
Denne historien er fra August 2018-utgaven av MEN 'S FOLIO Singapore.
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Denne historien er fra August 2018-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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