Men who fear that a facial mask can take away their masculinity have yet to discover its secret as a fountain of youth.
Girls’ pyjama parties and Jim Carrey’s The Mask come to mind when masks crop up in men’s daily conversations. There is something about a bunch of women, with facial masks on, gossiping in bed that puts facial masks in a box labelled “For Her Only”. Perhaps the possibility of turning into a rambunctious green-skinned Casanova after putting on (any) mask might also be too much for men to handle, but The Mask did score the bombshell, Cameron Diaz, in the eponymous movie, did he not?
Coincidentally, this is also known as the masked-man fallacy, which infers that since men know that women use facial masks, the benefits are only for women. Men are constantly plagued by “this-is-not-for-me” syndrome when it comes to grooming, seemingly sure that a better version of himself is impossible. When Mr Perfection becomes Mr Wrinkles, Botox and other costly cosmetic procedures would then be the only viable solutions for the reversal to Mr Near-Perfection.
Denne historien er fra October 2018-utgaven av MEN 'S FOLIO Singapore.
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Denne historien er fra October 2018-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
