If you haven’t heard of Shop Jeen, that’s because you’re not a 19-year-old with pastel-pink hair and an iPhone plastered in emoji stickers. Crop tops are probably not your favorite separate, and four-inch platform sneakers are not your go-to footwear. The Generation Z–whispering web shop, founded three years ago by a New Yorker named Erin Yogasundram, now 23, from her George Washington University dorm room, should come with a seizure warning—and maybe even a trigger warning. Type in shopjeen.com, and a Japanese music video for a band called Ladybaby might automatically start blasting, while the home page quivers with gifs of LED-lit high-tops and tank tops that say ask your boyfriend how my ass taste. This is what cool looks like right now for a particular subset of 14-to-22-year-olds. It’s a visual language that’s basically early internet clip art on crack—like the work of artists Cory Arcangel and Ryan Trecartin brought to the masses via Tumblr, co-opted by the store VFiles, and now sold to young people in the form of $32 hats that say yes, daddy?
The site sells a mix of products from its new in-house line Netgear90 and like-minded streetwear brands—O-Mighty, Huf, Married to the Mob—plus junky knickknacks like glitter iPhone cases and glow-in-the-dark toilet paper. The effect is a twisted combination of a vintage Oriental Trading catalogue, some sort of high-concept New Museum Triennial commission, and one of those stores on Canal Street that sells fuck you you fucking fuck T-shirts. Even in the grand tradition of stores for young people whose appeal is totally lost on grown-ups (Delia’s, Limited Too, Hot Topic, Spencer’s), Shop Jeen feels particularly designed to rankle adults. (See, for example, a $12 thong that reads, simply, anal?)
Denne historien er fra Aug 10–23, 2015-utgaven av New York magazine.
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Denne historien er fra Aug 10–23, 2015-utgaven av New York magazine.
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Early and Often: David Freedlander - Momentum vs. Machine The Trump and Harris campaigns battle it out for every last vote.
WIth two weeks left to go, the contours of the 2024 presidential election are clear: Both campaigns need voters who usually don’t vote, and Kamala Harris needs to bring the Democratic coalition, including its Trump-curious members, back home.While the Republican side plans to spend the remaining days of the contest trying to lure low-propensity voters to the polls, the Harris team will attempt to persuade voters of color to return to its side and will try to increase numbers among white voters in previously red suburbs.
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