It was the brand’s Freestyle aerobics shoe that put the company on the map, followed by its release of what became one of the biggest sneakers fad of the ’80s. Called the Reebok Pump, the chunky shoe was popular as it featured a revolutionary internal inflation mechanism that allowed users to customize the fit. In 1991, basketball Dee Brown wore the shoes at a dunk contest during the NBA All-Star Weekend, commencing the brand’s relationship with not only the sport but also high-profile athletes like Dennis Rodman and Shaquille O’Neal. Shortly after, the boldly designed Shaqnosis launched as a collaboration with the NBA legend. A few years after that came Allen Iverson’s signature shoe, The Question. This high-performing basketball sneaker was a first, since never before then did a rookie have his own shoe in his debut year.
In 1997, the DMX running sneaker debuted with new technology that allowed airflow to distribute throughout the sole for complete support. This shoe continues to be popular with modern renditions and collabs, and is even offered in a trail-ready version.
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Denne historien er fra December 2021-utgaven av Shoes and Accessories.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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