What triggered you to start a shoe blog? Every little girl looks up to her mother. My mom was beautiful and remarkably stylish. As a young kid my mom used to always dress me up and was very particular about my dressing and specially the shoes I wore, she would ensure that I have every type of shoe in my wardrobe that could go with my outfits… so, yes the obsession with shoes started early.
As I grew up, I wanted to study fashion/ footwear, but my disciplinary dad wanted me to pursue Management Studies. He was very opinionated about fashion design courses and didn’t really support a “artsy” degree. I can still reminisce him expressing to me that ‘why do you want be a mochi or darzi’. So I relented.
After working for 10 years in experiential marketing, one fine day I realized that this is not my ‘ikigai’, I didn’t enjoy what I was doing anymore, and I have to get back to do things that I love.
I restarted my research on fashion and realized that while there are so many options for clothing – local brands, international brands, bloggers talking about styling, etc. But no one is talking about the most important element that completes the outfit – SHOES!!
In India, there is a huge gap in the footwear market, while there is a gamut of local brands, contrary, there is lack of awareness within the consumers. I have personally, struggled to find the perfect shoe.
Denne historien er fra September 2020-utgaven av Shoes and Accessories.
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Denne historien er fra September 2020-utgaven av Shoes and Accessories.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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