The campaign for Kay Beauty states ‘It’s Kay to be you’. How much does it resonate with you as a person?
Well, it’s come from me. It’s everything to do with Kay Beauty. Whether it’s the product, the formulation, the packaging, the photoshoot, the ad-shoot, the ethos, the messaging - all of that is an extension of what we are creating with the brand. Nykaa, my partner and I have created it from scratch. This is what I want to say about beauty. It’s a celebration of the diversity of Indian beauty. It’s what I feel about make-up, that it’s got to be high-performance, long-lasting, highly pigmented and at the same time, it’s got to care and nourish for your skin. When you feel the product on your skin, you have to feel good about it. The communication of ‘It’s Kay to be you’ came from a conversation between Zoya Akhtar and me. She helped me write the entire campaign, based on the conversation she had with me about what I wanted to do with the brand. She just stepped in and helped me voice the campaign and give it direction.
Beauty products and you seems like an organic fit. How organic a process was this for you?
Denne historien er fra March 2020-utgaven av TMM.
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Denne historien er fra March 2020-utgaven av TMM.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The King Of Punjabi Pop Guru Randhawa
If you find yourself movin' and groovin' to the addictive beats of ‘Dance Meri Rani’, it's because Punjabi pop sensation Guru Randhawa has given it his all! But that's what the singer, songwriter, and music composer has always done – dedicated his entire life to music and worked hard to reach where he is today. His popularity can be gauged from the fact that he has more than 30.7 million followers on his Instagram handle alone. With songs such as Patola, Tu Meri Rani, Suit Suit, High Rated Gabru, Lahore, Naach Meri Rani, and Nain Bengali among many others, the dapper performer has managed to make his own space and stand out amidst others. In a candid chat with TMM, our 7th-anniversary edition cover star opened up about his musical journey and upcoming acting debut.
The Secret Of Supplements
Food is a crucial component of our everyday lives, and eating it organically is even more important. It is not only vital to eat at regular intervals, but also to maintain a decent mix of carbohydrates and proteins.
Shining the spotlight on Digital Influencers!
In today’s day and age, it is the digital influencers and content creators who are creating the maximum impact with their work and are the new-age celebrities. Recognising the same, India’s largest creator ecosystem Good Creator Co launched the ‘Good Creator Co X Dabboo Ratnani Creator Calendar 2022 curated by MissMalini.’ Featuring 12 top content creators and influencers from diverse avenues styled by 12 of India’s most prominent designers curated by MissMalini, this is a first-of-its-kind calendar. The influencers include YouTubers CarryMinati, Beyounick, and Prajakta Koli, short-form video content creators Mr Faisu and Mrunal Panchal, renowned dancer and choreographer Melvin Louis, fitness YouTuber and social media entrepreneur Ranveer Allahbadia, drag queen icon Sushant Divgikar, fashion blogger Masoom Minawala, digital journalist Faye D’Souza, pastry chef Pooja Dhingra and India’s first-ever digital influencer Malini Agarwal.
TheRealB
TheRealB by Binal Patel is a homegrown fashion label, which celebrates exemplary designs and embraces the authenticity of crafts, cloth, colors, and culture. Hailing from a renowned family in the textile Industry, Binal has always been surrounded by beautiful fabrics while growing up. These textiles evoked her inclination towards fashion and the desire to dress people in beautiful silhouettes. This led her to pursue her passion which turned into a full-time profession. In her words, the label offers a seamless balance of elegance and edge subsumed into each outfit. In a quick chat with TMM, she talks about the soul of the brand and why conscious clothing is important.
BROWN IS BEAUTIFUL: BROWNSKIN BEAUTY
Anusha Dandekar and Gaurav Kumar’s range of cruelty-free and nourishing skin products could not have found a more apt name than BrownSkin Beauty. As the former puts it, they want everyone to feel empowered by their skin colour. Their latest range – Brown Bakery - not only smells like goodies being baked in the oven, it also has the goodness of honey, cinnamon, and vanilla. In a candid chat, Anusha told us about the purpose of her brand.
STAYING AWAKE WITH NO SLEEP!
Love gin? Who doesn’t, right? Well, think of the lovely, crisp Greater Than gin and add your other favourite brew, coffee from Sleepy Owl to it and what you have is a combination that just won’t let you sleep! But guess what, No Sleep is a gin that is worth staying awake for. Available as a limited edition release, this gin contains no sugar, coffee extracts or artificial flavours. The cold brew is made using 100 per cent Arabica coffee from Chikmaglur, Karnataka and added to the gin. The result is a burst of flavours with the taste of red cherries, followed by salted caramel and finishing with hints of delicately-spiced pink peppercorn. Anand Virmani, co-founder and distiller at Nao Spirits shares his thoughts on this cool collaboration.
Textile For All Seasons
KH HOUSE OF KHADDAR
LIVING THE DREAM ATUL KUMAR
Actor Atul Kumar, made a shift from Delhi to Mumbai 25 years ago, with a sheer motive of living his dream of becoming a successful theatre actor, and then his hard work and destiny blessed him with best of both worlds- theatre and cinema as well.
BOOM WITH BIRA 91 & BOAT
Bira 91 partners with boAt to launch an exclusive ‘BOOM’ Audio Collection
The Brand New Škoda Kodiaq
For all car lovers, the much-awaited Skoda Kodiaq Facelift is here in India and is available at a starting price of Rs 34.99 lakh, ex-showroom.
