How technology is transforming the luxury market.
IF SOMEONE ASKED ME TO DEFINE LUXURY TODAY, I wouldn’t waste a second in rattling off a fairly solid objective definition. But, if someone asked me to sum up the idea of luxury as it has evolved in the past few decades, I would surely struggle. Just the past two decades, in fact, have changed a lot about our lives and lifestyles than the past two hundred years! Sure, we may have graduated from riding on horseback to revving horse power, but the biggest game changer of the millennium, the one that has brought a sense of democracy to luxury is this—technology.
If you think technology is not a threat to luxury or at least is significantly powerful enough to compel it to stand redefined, then you are clearly a child of the times. Old-warts like me are the kind who rue the days gone and how nothing is what it used to be. Ironically, we do this online on our social media accounts!
Denne historien er fra December 2017-utgaven av The MAN.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2017-utgaven av The MAN.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The 2023 Bucket List
Before the world as we know it changes forever, here's a partial list of experiences to try in the year ahead
Do You Have The Time To Read Your Watch?
Audemars Piguet Starwheel Code 11.59 is the latest among watches with unusual layouts
THEY CAME THEY RODE, THEY CONQUERED
FOUR WOMEN BIKERS TRAVERSING THE UNTOUCHED TERRAIN OF EASTERN ARUNACHAL ON THEIR DUCATI MULTISTRADA BIKES. THE 'EXPLORE BEYOND' BIKING EXPEDITION WAS AN INITIATIVE OF ARUNACHAL TOURISM TO SHOWCASE THE STATE AS A SAFE DESTINATION FOR SOLO WOMEN TRAVELLERS. THE RIDE WAS FLAGGED OFF BY CM PEMA KHANDU FROM THE BANKS OF THE SIANG AT PASIGHAT AND WOUND UP AT THE ORANGE FESTIVAL OF ADVENTURE & MUSIC, DAMBUK, WHERE THE BIKERS LET THEIR HAIR DOWN AND PARTIED LIKE THERE'S NO TOMORROW. YUP, GIRLS JUST WANNA HAVE FUN, AND IN ARUNACHAL THEY CAN - SAFELY
ΤΗΕ RIGHT ΤΙΜΕ
AS CLIMATE CHANGE AND SUSTAINABILITY BECOME BURNING ISSUES, WATCH BRANDS TOO ARE DOING THEIR BIT TO SUPPORT CAUSES, BOTH THROUGH ENVIRONMENTAL THE TIMEPIECES THEY ARE CREATING AND THE INITIATIVES THEY ARE UNDERTAKING
THE GOLDENPASS EXPRESS
A LUXURY SWISS WINTER ESCAPE ROUTE
WHERE THE WILD THINGS ARE
WITH BOUTIQUE LODGES AND ΝΟ CROWDS, THE MORE EXCLUSIVE TEHLA ZONE OF SARISKA NATIONAL PARK IS EMERGING AS THE DESTINATION OF CHOICE FOR WILDLIFE ENTHUSIASTS
LAMBORGHINI HURACAN EVO SPYDER TOP-DOWN ADRENALINE MACHINE
A machine sculpted to perfection, the Lamborghini Huracan EVO Spyder is a sensational car in every sense. It is fast, it's beautiful, and it is just special
CARS TO WATCH OUT FOR IN 2023
WITH THE devastating effects of the Covid-19 pandemic and the acute supply chain disruptions caused by it beginning to ease, the automotive industry is rapidly accelerating out of the deep crisis it found itself two years ago.
DATING A SINGLE MOM
IT’S A COOL Friday evening. She is sitting with a cup of hot chocolate and unwinding with her phone. Her dating app has 10 unread messages. She hopes that at least one match will lead to a conversation and a date that weekend.
YOUR SHIP HAS COME IN
Go-karting, the world’s first freefall dry slide on sea, musical shows, spa, artwork... this new ship has raised the bar on many levels!
