If you’ve been on the internet in the last two years—and it’s safe to assume that you have—then you have witnessed the train scendence of TikTok. The video-forward social media platform, initially adopted by Gen Z, has become inescapable, along with its glut of content. As on Instagram, beauty videos reign (#BeautyTok has 5.3 billion views), with a razor-sharp algorithm and a viral machine that serves viewers a constant stream of bitesize snippets. And while you might want to steer clear of the dubious wellness content, the beauty feeds are truly mesmerizing.
What makes TikTok beauty so addictive? According to Charlotte Palermino, the co-founder and CEO of Dieux beauty, who has 300,000 followers, the formula is simple: zero in on a product and use a trending sound— the algorithm does your work for you. “On TikTok, if something goes viral, people buy it,” she says. “It’s very consumption-focused.” But are the viral products worth buying? Simply put, yes—though they may not be new.
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Denne historien er fra April 2022-utgaven av Town & Country.
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For Your Eyes Only
A small wedding has many charms. Here's the proof
Anatomy of a Classic
Ballet flats have been around since medieval times. They still know how to have fun.
It's the Capital Gains Tax, Stupid
In the battle for billionaire political donations, the presidential election finally turned Silicon Valley into Wall Street without the monocle.
I'll Have What She's Wearing
Refined neutrals, face-framing turtlenecks, a white coat that says: I've got 30 more. Twenty-five years on, Rene Russo's Thomas Crown Affair wardrobe remains the blueprint for grown-up glamour.
Isn't That RICH?
If fragrance is invisible jewelry, how do you smell as if you're wearing diamonds, not cubic zirconia?
THE MACKENZIE EFFECT
A $36 billion fortune made MacKenzie Scott one of the richest women in the world. How shes giving it away makes her fascinating.
Her Roman Empire
Seventeen floors up, across from the Vegas behemoth that bears her name, Elaine Wynn is charting a major cultural future for America's casino capital, and she's doing it from a Michael Smith-designed oasis in the middle of the neon desert.
Are You There, God? I'm at Harvard
Why on earth are a bunch of successful midcareer professionals quitting their jobs and applying to Harvard Divinity School? Hint: It has nothing to do with heaven.
Bryan Stevenson
He has dedicated his life to defending the unfairly incarcerated and condemned. But his vision for racial justice has always been about more than winning in court.
Emma Heming Willis
Once best known as a model and entrepreneur, today shes an advocate for patients and caretakers dealing with an incurable disease—one that hits very close to home. Here, she speaks with Katie Couric about her mission.
