If you’ve been on the internet in the last two years—and it’s safe to assume that you have—then you have witnessed the train scendence of TikTok. The video-forward social media platform, initially adopted by Gen Z, has become inescapable, along with its glut of content. As on Instagram, beauty videos reign (#BeautyTok has 5.3 billion views), with a razor-sharp algorithm and a viral machine that serves viewers a constant stream of bitesize snippets. And while you might want to steer clear of the dubious wellness content, the beauty feeds are truly mesmerizing.
What makes TikTok beauty so addictive? According to Charlotte Palermino, the co-founder and CEO of Dieux beauty, who has 300,000 followers, the formula is simple: zero in on a product and use a trending sound— the algorithm does your work for you. “On TikTok, if something goes viral, people buy it,” she says. “It’s very consumption-focused.” But are the viral products worth buying? Simply put, yes—though they may not be new.
Denne historien er fra April 2022-utgaven av Town & Country.
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Denne historien er fra April 2022-utgaven av Town & Country.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Wake Up and Smell the PALM TREES
In Palm Beach, second homes are the new first homes. For Tommy Hilfiger, Coral House is much more. After 40 years of running a fashion empire, he's shifting gears and staying put for a while.
Bite Me!
Perfumes with sweet notes of vanilla, cocoa, caramel, and honey are a guilt-free indulgence. Join us in the dining room, won't you?
Battle for the Soul of SKIING
Lift lines are interminable and slopes are packed. Meanwhile, wealthy resort owners have been making their mountains semi- or entirely private. Can the original gonzo-glamorous sport survive its new highs and lows?
Kingdom Come
Kelly Reilly has become a sensation for her turn as Yellowstone's Beth Dutton, the deliciously wicked daughter of a Montana cattle baron. Now, as the family saga reaches its dramatic finale, the actress is ready to shed her alter ego. Or is she?
Town? Country? YES.
A new Charleston hotel makes it plain: This place is made for traveling, happily between worlds.
Escape from the WHITE BOX GALLERY
Art collectors, stifle your yawns and
Escape to WHERE TOURMALINES SPEAK LOUDER
Desperate to mute quiet luxury?
Escape WORTH AVENUE
Can't stomach yet another lunch at BiCE?
Escape to THE MIND OF ELSA
Are you over every influencer wearing, the same uninspired trinkets?
Escape to SOMEWHERE OVER THE RAINBOW
Are you ready for lapels featuring something other than political posturing?
