If you’ve been on the internet in the last two years—and it’s safe to assume that you have—then you have witnessed the train scendence of TikTok. The video-forward social media platform, initially adopted by Gen Z, has become inescapable, along with its glut of content. As on Instagram, beauty videos reign (#BeautyTok has 5.3 billion views), with a razor-sharp algorithm and a viral machine that serves viewers a constant stream of bitesize snippets. And while you might want to steer clear of the dubious wellness content, the beauty feeds are truly mesmerizing.
What makes TikTok beauty so addictive? According to Charlotte Palermino, the co-founder and CEO of Dieux beauty, who has 300,000 followers, the formula is simple: zero in on a product and use a trending sound— the algorithm does your work for you. “On TikTok, if something goes viral, people buy it,” she says. “It’s very consumption-focused.” But are the viral products worth buying? Simply put, yes—though they may not be new.
Denne historien er fra April 2022-utgaven av Town & Country.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2022-utgaven av Town & Country.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Jersey, JE ΤΙΜΕ
Nearly 50 years ago a museum opened in Paris.
THE HUNGER GAMES
Two former bons amis grew up in the same expensive suburb and cut their teeth together in the Paris nightclub scene. Then they launched competing restaurant empires, and the gloves came off. Now one of them is facing a suspended prison sentence and a huge fine. Welcome to the city's most delicious grudge match.
HIDDEN in Plain Sight
T&C was invited into the private archives and secret workshops of Paris, to glimpse the treasures that have made this city famous for its style and craftsmanship. It's a reputation worth fighting for.
GUARDIAN of Objects
Laura Kugel is the go-to art dealer for the world's most discerning clients, but her family's Paris wonderland is open to all. Come inside, won't you?
Ecole! Elysée! SCANDALE!
The path to the French White House requires a political education at one of the country's elite universities. As controversy swirls around Sciences Po-class treason, #MeToo à la française, creeping le wokisme-will its grip on power finally slip?
Are There Still Mysteries in Paris?
Surely not, in the world's most visited city! And yet: Why is the Louvre called the Louvre? Why do the upper stories of its 17th-century buildings tilt in? Why do even familiar streets feel so enticing, unknown? One thing is clear: So many of us return because the City of Light is really one of mesmerizing shadows.
High SEAS
How seductive is a cruise on an ultraluxury ship (yes, that's a category) like the new Regent Seven Seas Grandeur? So much so that a 132-day sailing sold out in three hours. It was time to investigate.
The Cruise Cure
One definition of bliss at sea is padding down a ship's hallway from your suite to the spa in a robe and slippers. Here's what awaits.
Only a Day to Spare?
These hotel spas-mini-me's of destination, health retreats punch way above their weight. So, if you're in the neighborhood...
So, Where Do You Ride in Paris?
A fancy equestrian's guide to the best of Gallic galloping.