Did 2020 End Fashion As We Know It?
VOGUE India|December 2020
The jury’s still out. But it did upend the status quo, have us question absolutes, bring forth important conversations, inspire fresh bouts of creativity and uncover incredible talent. Priyanka Khanna looks back at a year of reckoning, sartorial and otherwise
Priyanka Khanna
Did 2020 End Fashion As We Know It?

When the country went into lock-down in March, I was in my fourth trimester. My pre- and post-pregnancy wardrobe, a rotation of pyjamas, man shirts with leggings, and sweatpants would soon become the norm as the world stayed home and dress codes gave way to easy comfort.

So while it was business as usual for me when it came to my clothing, I, like many others, missed the freedom of getting dressed. Even in my sleep-deprived state, I couldn’t help but crave the confidence that came from a slick blazer, the drama of an evening dress, the sensuality of an off-shoulder blouse... you get the drift.

Headlines and memes celebrated the demise of constrictive fashion—the bra, skinny jeans, heels— and initially, most women the world over revelled in the idea that it was okay in these unprecedented times (to use the year’s most hackneyed phrase) for comfort to reign supreme. Whether we were out cycling (2020’s hot yoga), in birthday Zooms or on conference calls, leggings, tank tops and sweatshirts did the trick. After years of following dress codes, we could breathe easy. After all, we had enough to worry about. Clothing wasn’t on our priority list.

But somewhere, as headlines announced ‘The Slob Chic Style of the Coronavirus Pandemic’ (The New Yorker), ‘Will Fashion Go Back to Normal?’ (Coveteur), ‘Sweatpants Forever’ (The New York Times), we realised that our new reality wasn’t going to change soon, and a sense of ennui set in. Would we never get dressed up again? We asked designers and industry experts for their predictions, realising that for them too, it was uncharted territory.

Denne historien er fra December 2020-utgaven av VOGUE India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2020-utgaven av VOGUE India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA VOGUE INDIASe alt
Current affairs
VOGUE India

Current affairs

Elif Shafak’s work abounds with references, memories and a deep love of Istanbul. She talks to AANCHAL MALHOTRA about the significance of home and those who shape our recollections of the past

time-read
3 mins  |
September - October 2024
A drop of nostalgia
VOGUE India

A drop of nostalgia

A whiff of Chanel N°5 L'Eau acts as a memory portal for TARINI SOOD, reminding her of the constant tussle between who we are and who we hope to become

time-read
3 mins  |
September - October 2024
Wild thing's
VOGUE India

Wild thing's

Zebras hold emerald-cut diamonds, panthers morph into ring-bracelets that move and a turtle escapes to become a brooch -Cartier's high jewellery collection Nature Sauvage is a playground of the animal kingdom.

time-read
2 mins  |
September - October 2024
Preity please
VOGUE India

Preity please

Two surprise red-carpet appearances and a movie announcement have everyone obsessing over Preity Zinta. The star behind the aughties’ biggest hits talks film wardrobe favourites, social media and keeping it real.

time-read
5 mins  |
September - October 2024
Honeymoon travels
VOGUE India

Honeymoon travels

Destination locked, visas acquired, bookings madewhat could stand between a newly-wed couple and pure, unadulterated conjugal bliss in some distant, romantic land? A lot, finds JYOTI KUMARI. Styled by LONGHCHENTI HANSO LONGCHAR

time-read
8 mins  |
September - October 2024
La La Land
VOGUE India

La La Land

They complete each other’s sentences, make music together and get lost on the streets of Paris—this is the love story of Aditi Rao Hydari and Siddharth.

time-read
6 mins  |
September - October 2024
A SHORE THING
VOGUE India

A SHORE THING

Annalea Barreto and Mavrick Cardoz eschewed the big fat Goan wedding for a DIY, intimate, seaside affair that was true to their individual selves.

time-read
5 mins  |
September - October 2024
7 pheras around the buffet
VOGUE India

7 pheras around the buffet

Celebrating the only real love affair each wedding season: me and a feast.

time-read
3 mins  |
September - October 2024
Saving AI do
VOGUE India

Saving AI do

From getting ChatGPT to plan your wedding itinerary to designing your moodboard on Midjourneytech is officially third-wheeling the big fat Indian wedding

time-read
4 mins  |
September - October 2024
Love bomb me, please
VOGUE India

Love bomb me, please

Between breadcrumbing, cushioning and situationships, the language of romance seems to be lost in translation. SAACHI GUPTA asks, where has the passion gone?

time-read
4 mins  |
September - October 2024