Augmented reality (AR) may not be new to fashion, but if you ask technology leaders, it’s all set to take over. In 2017, Apple CEO Tim Cook spoke with British Vogue about the future of fashion. In the interview, Cook said he believed AR would eventually transform everything in the fashion industry, from runway shows to shopping. “If you think about a runway show in the fashion world, that’s a great application of AR… you want to see the dress all the way around, you do not want to just see the front.”
Fast forward to today and it might be worth noting that fashion brands are already taking advantage of AR technology—and that we probably have interacted with it, either in-store or from the comfort of our homes. AR-powered shopping experiences, for example, make it easier for customers to make purchasing decisions. Using high-quality images and software to create 3D models of their products, brands hope to make virtual tryons as realistic and accurate as possible.
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Denne historien er fra May/June 2023-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Mythic ROMANCE
Dior's Cruise 2025 collection transports us to the enchanting landscapes of Scotland, blending romantic narratives with modern allure.
AN ASYLUM
Co-founders Jaren Neo and Becky Ng speak to Vogue Singapore on the driving force behind their label, its in-house residency programme and their hopes for a more supportive creative ecosystem.
Metropolis of IMAGINATION
Moncler debuts The City of Genius in Shanghai, a bold celebration of creativity featuring an eclectic line-up of visionary co-creators.
STANDING Tall
The Louis Vuitton Cruise 2025 collection was an exploration of postmodern architecture and the future through sharp tailoring, romantic draping and ornamental detailing.
WATERWORKS
In an era of power showers, cold plunges and #Shower Tok, there's still merit to be found in slowing down for the age-old ritual of bathing.
Genetic MAKE-UP
Digital filters, but with real-life consequences. Vogue Singapore considers the implications behind a new generation of parents choosing to edit pictures of their children.
First CLASS
Education is the most powerful weapon, a noble pursuit that these three watches and jewellery brands have embarked on with different approaches.
A New FRONTIER
The nearly two-century-old watchmaker Jaeger-LeCoultre has crafted its first olfactive identity courtesy of perfumer Nicolas Bonneville.
House PROUD
Two symbolic homes come together in Louis Vuitton's latest haute horlogerie creation: a pocket watch that honours its historic trunk manufacture in Asnières and its cutting-edge watchmaking facility in Geneva.
Kindred SPIRITS
After years of living in the shadow of a traumatic family secret, Preeti and Sellam Nair have arrived at a new lease of life where hopes and dreams thrive alongside their mother-daughter bond.
