Augmented reality (AR) may not be new to fashion, but if you ask technology leaders, it’s all set to take over. In 2017, Apple CEO Tim Cook spoke with British Vogue about the future of fashion. In the interview, Cook said he believed AR would eventually transform everything in the fashion industry, from runway shows to shopping. “If you think about a runway show in the fashion world, that’s a great application of AR… you want to see the dress all the way around, you do not want to just see the front.”
Fast forward to today and it might be worth noting that fashion brands are already taking advantage of AR technology—and that we probably have interacted with it, either in-store or from the comfort of our homes. AR-powered shopping experiences, for example, make it easier for customers to make purchasing decisions. Using high-quality images and software to create 3D models of their products, brands hope to make virtual tryons as realistic and accurate as possible.
Denne historien er fra May/June 2023-utgaven av Vogue Singapore.
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Denne historien er fra May/June 2023-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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As You Like It
Slender new designs to the Tiffany & Co. Lock collection make it a breeze to style and wear. Vogue Singapore's editor-in-chief Desmond Lim takes the jewels for a spin on Aimee Cheng-Bradshaw, Christabel Chua and Lennard Yeong.
In Its Own Way
It’s easy, low-stakes even, to praise a classically beautiful watch. How about trying to appreciate and understand timepieces with aesthetics that challenge?
Fashion's Fresh Slate
As we contend with some of the industry’s biggest shake-ups, fashion experts weigh in on their predictions for the new season.
LAU FEY
After winning her first Grammy, the songbird opens up about her Asian upbringing, body-doubling with her twin sister and how she sends her music through time.
Sasha
With a career spanning several decades, countless runway shows and the record as the longest-serving model for Prada, the Russian supermodel and artist is widely recognised as one of the defining faces of the 2000s. Today, fashion's ultimate muse returns to grace the cover of Vogue Singapore's September issue, channelling the best of '80s kitsch and maximalism amid a flurry of daring silhouettes, striking embellishments and exuberant neon hues.
An Actor PREPARES
Ahead of her new film 7he ustigators, Oscar-nominated actor Hong Chau sits down to talk about her preparation for the role, how her relationship with acting has evolved and what success means to her.
CHYPRE &CHIC
After 71 fragrances in the house's 187-year history, Hermès debuts its first chypre scent. Here's why Barenia, and the whopping 998 tests it took to birth it, matters to perfumer Christine Nagel.
DECORA PLAY
In our local fashion landscape, where style often veers towards the plain and conventional, embracing the kitsch and vibrant world of Decora fashion represents a courageous defiance of the norm. Natasha Aliya Dawson, a local Decora dresser, talks about her journey with this bold style.
On BEAT
H&M Studio's new autumn/winter 2024 collection is an ode to jazz musicians.
A NEW VISION
Daniel Lee's Burberry is at once a profound reflection of the past and a projection into the future. In a photo shoot capturing the essence of the new Burberry, Lee is joined by English supermodel Karen Elson and Thai actor Bright Vachirawit.
