Plenty of watch buyers go into stores with the aim of buying a steel sports watch, or a gold dress watch. Nothing controversial in that statement, even though we have not and are not backing it up with facts at all. It feels like it should make sense. Think of it another way: nobody goes looking for a plastic ticker, but they might go in with a very modest budget that makes the various versions of plastic viable options. Again, this is just a common-sense approach that may have little to do with reality. For the purposes of this story, it does not matter.
What does matter is the divide between precious metals of all sorts, and various other types of metal and composites. This means steel and titanium, plus various sorts of exotic materials. In this very important way, watch buyers of the present age are fortunate to be presented with more choices than ever before. But, on the other hand, the numerous options out there can be overwhelming to the extent where one timepiece can come in too many tempting material iterations. Honestly, some brands have too many SKUs (you know who you are), and should take advantage of our shared current circumstances to maybe do some house cleaning.
Denne historien er fra Issue 58-utgaven av WOW Singapore.
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Denne historien er fra Issue 58-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
NEW FRONTIERS
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
THE CONVERSATION: APROPOS COMPLICATIONS
A watch with complications appeals to different sorts of collectors, and is quite different to a complex watch. The editors of Singapore, Malaysia and Thailand discuss the virtues of all sorts of complications and consider when more is really better...
EUREKA MOMENTS
Our extended look at gold in watchmaking comes to a close in this third and final part, with a look at five proprietary gold alloys. Of course, there are certainly more than five so we will leave the door ajar on going even further
MACHINE LEARNING
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
CULTURAL SENSE
The story of our calendar and why it is rife with anomalies
QUANTA OF TIME
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
PURPLE REIGN
H. Moser Cie brings a brand new dial to the party with the Pioneer Perpetual Calendar Concept MD Purple Enamel Sincere Platinum Jubilee Edition
AUTUMN HUE
Grand Seiko continues its celebration of the 20th anniversary of Calibre 9R with the limited edition SBGA499
TWICE UPON A TIME
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
