As a 25-year veteran of the watch trade (11 of those years have been at Panerai), the fact that Cavadini had not taken the spotlight before was unusual. This is perhaps best explained by Panerai’s stance during Angelo Bonatti’s tenure as CEO when only he faced the press. I recall many a time that we wanted to feature someone at the brand, but there is only one CEO and many who crave an audience. There was a serious cult of personality around the man, which Cavadini explains with just a few words. All we know is that it was just as difficult to get 30 minutes with Bonatti as it was to get one’s hands on a Bronzo! Seriously though, it was all part of the mystique of Panerai - a military secret that had found a second life as a horological icon.
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Denne historien er fra Issue 61-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Worth Its Weight
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