With leisure travel – and even business travel – a distant dream, what does one do to reward oneself? This thought occurred to me as I was looking at new watches from Jaeger-LeCoultre shortly after Singapore entered Phase 2 of the reopening of the economy. The boutique at MBS was a hive of activity, which I surmised was because loyal customers had been invited to see the watches as well. Of course, we were all spaced out, and in different areas of the store so we mostly could not even see each other. Something similar happened in a couple of other stores, where I was also examining 2020 novelties, including Cartier where I had the chance to feel the lovely Maillon de Cartier watch. While I have no reason to think that any sales went down, I think the brand staff must have been overjoyed at these occasions. It was good to feel some excitement in the store, and it reminded me of full-scale novelty presentations in Switzerland. Of course, it was not the same but the feeling was strangely similar – not a facsimile of a sensation but the sensation itself.
Denne historien er fra WOW Jewellery 2021-utgaven av WOW Singapore.
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Denne historien er fra WOW Jewellery 2021-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Hand-Finished Ceramic
Once thought impossible, Blancpain demonstrates how to bring handcraftsmanship to ceramic cases and bracelets with the Fifty Fathoms Bathyscaphe Quantième Complet Phases de lune 5054
Quanta Of Time
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
Twice Upon A Time
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
Coming In Thin
Bvigari’s releases for 2024 continue to stun the watch world with its trail-blazing innovation and sublime artistry
Light The Night
Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea
New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
Delighting To Surprise
Tissot CEO Sylvain Dolla weighs in on the novelties of 2024
Machine Learning
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
Expedition Hublot
A peek into the manufacture at Hublot reveals the amount of intricacies and technology behind the often quirky watches
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
