Guido Terreni does not believe in love at first sight. He spent 20 years cultivating a yen for timepieces at Bvlgari, where he was president of the watchmaking division from 2010. When asked about the moment he fell in love with timepieces - it is a must when you stay in the trade for anything close to 20 years - his response is one of impressive candour, and confidence. Plenty of storytellers in watchmaking, and Terreni is a true believer in the power of stories, would seize the opportunity to wax lyrical about some fateful conjunction of the stars that would eventually relate to their most recent chapter at brand X, Y or Z. Not Terreni though.
It is still chilly in Switzerland when we commenced our conversation about Parmigiani Fleurier, where Terreni has taken over as CEO from Davide Traxler. Of course, our chat was digitally enabled, for which we are thankful. Connecting directly with watchmakers and watchmaking executives is deeply important to us - video also allows us to use more of our senses to build a story. The connection that brought Terreni to Switzerland - he is a native of Milan, Italy, and graduated in Economics at the Luigi Bocconi University in that city happened to be love, but not of watches.
Terreni quit his job with Danone and moved to Switzerland to be with his girlfriend. This was when he joined the watchmaking division of the Bulgari Group, back in 2000. He rose through the ranks there over the course of 10 years, before taking the reins of the watchmaking division in 2010. Those of you who know your horological history will recognise Terreni’s name, and might recall him talking about the legacy of Gerald Genta and Daniel Roth at Bulgari, after the group decided to absorb those two storied names.
Denne historien er fra Summer 2021-utgaven av World of Watches.
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Denne historien er fra Summer 2021-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.