Watchmaking’s top executives have a story they like to tell. The story tends to take on different forms depending on who’s doing the talking, but the message is always the same. To unpack it and cut ahead a bit, this is how it goes in one sentence: time is a friend that is on your side, or at least it could be if only you had the right watch. It does make for a pretty sweet pitch to anyone already toying with the idea of getting a nice watch, while needing some justifications. After all, no one wants to be a slave to time. To put it another way, we all want to be in charge of our time, despite all evidence to the contrary. When you get yourself a (likely and relatively) expensive watch, you definitely want it to set you apart from everyone else. In a matching move to reinforce this idea, watch collectors typically talk about smartwatches (typically affordable) as pedestrian tools or even as an extension of the stress-inducing digital world we are immersed in.
One watchmaking brand even went with a stunningly literal interpretation of this, with a timepiece that literally allowed you to stop and restart time whenever you wanted. As distinctive as that was, this brand is far from alone in playing charming little tricks with the space-time continuum. Of course, the beauty of the Hermes Time Suspended piece was that the watch kept track of time even when its display of time was, well, suspended. Yes, the name turns out to be quite literal after drawing you in with questions, but we have more to say on naming conventions elsewhere in this section on fun with time.
Denne historien er fra Festive 2020-utgaven av World of Watches.
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Denne historien er fra Festive 2020-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
EASY COMPANY
Hamilton launches the new Khaki Field Quartz collection that takes its inspiration from the G.S.watches of the 1960s.
SPIRITED AWAY
The year of the dragon is not yet over and Franck Muller's new watch will remind you once again why this year is a great Chinese zodiac year for watches.
LUNAR TIES
Blancpain resumes its deep-seated romance with the moon through the Bathyscaphe Quantième Complet Phases de Lune in black ceramic.
USEFUL BREAKTHROUGH
With the Elux LAB-ID PAM01800, Panerai has delivered the smartest and brightest dive watch ever made.
SHIELD KING
Seiko reveals a new take on a King Seiko classic, the KS1969, thus bringing back an intriguing shape to the collection.
FRENCH EXPRESS
Louis Vuitton extends their new philosophy of watchmaking unveiling the dressier Escale collection.
PUSHING BOUNDARIES
Patek Philippe brings their patented system to synchronise the date display on a world time watch to their regular collection.
APROPOS COMPLICATIONS
A watch with complications appeals to different sorts of collectors, and is quite different to a complex watch. The editors of Singapore, Malaysia and Thailand discuss the virtues of all sorts of complications and considering when more is really better…
KEEPING IT REAL
Technology proves to be a solid tool for luxury watch brands in their fight against mounting cases of fake timepieces and watch thefts.
GLOWUP
A brightly lumed dial in pitch-black darkness is equal parts joy and fascination, have you ever wondered where your Super-LumiNova comes from?