How did you begin your tryst with nature?
The idea behind the inception of Prakritii came into form in our graduation days. While in college, we noticed how human activities are adversely affecting the environment and realised the danger it will cause in the long run.
Environmental pollution is a serious threat facing humanity and other life forms on our planet today. Plastic is one of the most harmful elements that is harming our environment. Plastics are non-biodegradable and stay in the environment for hundreds to thousands of years and trickle toxic substances into the groundwater. Biodegradable products can, therefore, reduce landfill mass by as much as 30%.
This gave us the thought of starting a venture that can be beneficial for the environment and profitable as well.
How did you zero in on environment friendly disposables?
Witnessing the harm that plastic causes to the environment, we analysed the ways it is consumed in large quantities as disposables. Prakritii was incepted in 2011 with a unique concept to reduce this waste creation by using 100% biodegradable tableware and cutlery. The company uses naturally shed leaves from Areca (Palm) trees to make tableware that is eco-friendly and safe for the environment. With the aim to provide eco-friendly products to cut down the rate at which pollution is destroying the environment, Prakritii endeavours to build a brand that resonates with socially-responsible behaviour.
How big is the biodegradable tableware market comprehensive and what is the growth potential in the near future?
Denne historien er fra March 2021-utgaven av Ambrosia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra March 2021-utgaven av Ambrosia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
