Growing up, probably each of us heard the saying You are what you eat', and yet never gave it much thought, understandably so. However, as we grow older, you become more health-conscious and start taking a greater interest in your health, perhaps by choice or just taking an interest in healthy eating. And since the onset of the Covid-19 era, each of us woke up to the potentially life-threatening effects of unhealthy living. We are now exploring newer avenues towards healthy living, imbibing eco-friendly practices, reducing pollution, and reassessing our lifestyle and food choices. Consumers now realize that the quest for a healthy lifestyle begins with healthy food. It is these health-conscious consumers who are driving the organic industry. However, as soon as we hear "organic or healthy", people immediately think "that's too expensive", which is not the case with buying organic foods. A lot of people don't know that you can eat organically, without breaking the bank. Breaking the norms about Organic food, Bangalore-based marketer of organic food products, Pro Nature Organic Foods Pvt Ltd, has a range of everyday staples that are easily available in every outlet or supermarket to any potential consumer.
"Organic Food has always been perceived as the food for the rich and affluent. We often see their presence only in specialty stores or gourmet stores and markets, targeting a niche and premium set of consumers. I saw the potential of organic products in the domestic market and wanted to make our products available to every consumer irrespective of their socioeconomic status and background," says Varun Gupta, CEO & Founder of Pro Nature Organics.
Towards the Organic Market:
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Denne historien er fra June 2022-utgaven av Food & Health.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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INDIA'S FESTIVE GOLD BUYING SPREE CONTINUES, DEFYING RECORD PRICE
Indian buyers of gold brushed off record high prices and made purchases for the Dhanteras and Diwali festivals, hoping bullion would continue to rally and deliver promising returns amid a cooling stock market, industry officials told Reuters.
CAKE MIXING CEREMONY @ THE WESTIN CHENNAI VELACHERY
The Westin Chennai Velachery begins its celebration this festive season with its annual Cake-Mixing Ceremony, welcoming enthusiastic home chefs in the city, and children from Rising Stars (outreach of India) to an exciting evening of flavor, fun, and festivity.
PUMA LAUNCHES NEW GLOBAL BASKETBALL CAMPAIGN
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DIABETES-AN ENEMY WITHIN AND HOW TO MANAGE IT WISELY
Diabetes is a medical condition that occurs when the level of glucose (sugar) in the blood is too high. This can happen for two reasons; either the body is unable to produce insulin, the hormone which regulates blood sugar levels, or the insulin produced isn't working properly. On this page, we'll explore both type 1 and type 2 diabetes in more detail, look at the treatment options available, including the role diet and lifestyle have in managing the condition, and how a nutrition professional can support you.
SAMITIVEJ HOSPITALS
Samitivej Hospitals, part of Bangkok Dusit Medical Services (BDMS), are a leading group of private hospitals serving both Thailand and the ASEAN region. Samitivej’s first hospital was founded in June 1979.
SPICES DO MORE THAN JUST ADDING FLAVOUR TO OUR FOODS
A spice is any dried plant bark, leaf, root, seed, or bud used to enhance the taste of food.
TANISHQ & DE BEERS
FORM STRATEGIC PARTNERSHIP TO PROMOTE NATURAL DIAMONDS IN INDIA
DABUR TO ACQUIRE AYURVEDIC PERSONAL CARE BRAND SESA CARE
Fast moving consumer goods and personal care business Dabur has initiated its acquisition of Ayurvedic haircare brand Sesa Care to enable Dabur to expand into the midpriced hair oil market.
DOES COFFEE SUPPORTS WEIGHT LOSS?
Losing weight can be difficult, and many individuals try a variety of methods.
