Caught in the red ocean trap, Fortis Healthcare's journey teaches us three key lessons.
Once, there was a big blue ocean; home to many sea creatures big and small. The ocean, with all its immensity and magnificence was a thriving ground for every marine life. There were several aquatic kingdoms that dwelled and flourished in the deep blue. Amongst them, was the prosperous empire of the great shark. His province known to be teeming with riveting flora and fauna was a place that everyone wanted to be. The illustrious shark, was popular for his knack for smart warfare. Many appreciated his greatness but also feared his warfare. He was also acclaimed to be excellent in striking partnerships that helped him to expand his dominion far and wide. Over the years, the glory that the shark attained made him so self-absorbed and proud that he slowly began to ignore his people and province.
One unfortunate day, a ferocious storm hit the ocean. The storm was so mighty that it wiped out many kingdoms. The situation in the deep blue worsened when a huge war broke out. Every creature big and small fought for its survival. The great shark fought fiercely to save his realm, but to his dismay, everything was lost. Everything that was built in several years came crashing down, the beautiful empire was tarnished. He was left wounded and now, he would soon become prey to the hungry sea creatures that loomed around his territory as they have smelt blood.
The shark tries to swim to the other end where he will find help. But the sea is still rough… What will the great shark do to save himself? Will he manage to tide over to the other end and find help? Or will he be hunted by the deadly creatures that await him?
Wondering why was this fairy tale narrated here?
Denne historien er fra Express Healthcare (Vol.12, No.5) May, 2018-utgaven av Express Healthcare.
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Denne historien er fra Express Healthcare (Vol.12, No.5) May, 2018-utgaven av Express Healthcare.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Healthcare Communication In India
Dr Alexander Thomas, President, Association of Healthcare Providers - India (AHPI) and Divya Alexander, Research Consultant, in a first of a series provide detailed insights on healthcare communication that explores its different aspects in an Indian context
The growth story
Himanshu Baid, Managing Director, Poly Medicure elucidates on how Poly Medicure has served the medical fraternity for over 22 years and owns more than 215 patents and continues to file new patents for new technologies and devices they are developing with the help of its R&D team
Main objective of Indian Joint Registry is to help patient safety, bring stability to the market
In the wake of several patients suffering from the impact of faulty hip implants, it is vital that India has a national joint registry to track such patients and avoid future episodes. Richard Armstrong, Head, Health Registries, Northgate Public Services tells Viveka Roychowdhury about the response to the Indian Joint Registry
UNDERSTANDING THE RELEVANCE OF HEALTHCARE RESEARCH
India as a nation has followed the west for decades when it comes to research-based treatments. The sun is fast setting on this methodology and there is a massive need to invest in healthcare research in the country
I have witnessed the steady technical advances in ultrasound
Dr BS Rama Murthy, Consultant Radiologist, Srinivasa Ultrasound Scanning Centre and Chief Patron, Medical Ultrasound Society of Karnataka, Coordinator – Fetal Foundation of India, talks about the evolution of ultrasound and how foetal imaging has improved over the years, in an interaction with Express Healthcare
Radiology has a bright future and has been at the forefront of healthcare
Radiology has a major role to play when it comes to healthcare. Dr Piyush Saxena, Consultant Radiologist and Chief of MR imaging, Vishesh Hospital and Diagnostics, Indore, MP in an exclusive conversation with Express Healthcare disscuses the impact of radiology on healthcare and how newer innovations from GE Healthcare has helped improve healthcare delivery as well as patient comfort
The Pill For India's Ailing Medical Eductaion System
Medical education in India is mired with a host of controversies and is trudging along a rough path.
RED INITIATIVE - Canon Medical / Erbis Engineering conducts CME programmes on CTO-PCIs in Chennai
Invites renowned Japanese cardiac interventionist, Dr Kinzo Ueda to India to share his experiences and insights with cardiologists at Apollo Hospitals and Sri Ramachandra Institute of Higher Education and Research
Roche Diagnostics partners with SRL Dr Avinash Phadke Lab
Roche’s first partner for cobas pro solution is SRL Dr Avinash Phadke Lab in Mumbai. The solution promises to offer greater automation, flexibility and simplified workflow to support better clinical outcomes for patients
Pharmacogenomics- Essential to end the era of trial and error medicine
Chandni Luthra, Co-Founder, FutureMed elucidates on the impact that trial and error has had on patients earlier, but in today's age adverse drug reactions is considered to be the fourth leading cause of death worldwide and has almost doubled in India in the last three years