7th Annual CubeX-Nicholas Hall Consumer Healthcare Conference 2019 held

The conference explored ways for marketers to connect with today’s tech-savvy consumers through speakers who were presented at the conference

AS THE technology matrix gets bigger and better, every entity is finding innovative ways to keep up with it, especially in the health and wellness arena. From sight to touch, consumers are exposed to digitisation through all basic senses. The consumption techniques are multiplying and the strategies are entangling, day after day. The one who is in tune with this change, will catch the consumers’ attention. Based on this, the 7th Annual CubeXNicholas Hall Consumer Healthcare Conference 2019 explored ways for marketers to connect with today’s tech savvy consumers through speakers who presented at the conference.

Global consumer healthcare market continues with low momentum but key trends drive the market. Nicholas Hall, Executive Chairman and Creative Solutions Director, Nicholas Hall Group of Companies, provided a global outlook to the consumer healthcare domain and highlighted the key trends shaping the market. The global OTC market has been valued at $175 bn (in 2018, as per Nicholas Hall’s DB6 2019), growing at CAGR of approx. 5 per cent. The growth momentum continues to be low due to various factors such as pricing pressure, deceleration of emerging markets, impact of e-commerce on retail business (generic offerings playing a key role) and more importantly, 2018 was the first year in a long time that did not witness a switch.