Patients today are not mere receivers of treatment but play an active part in making the decisions
Scene 1 – "I recommend that we go ahead with the surgical removal of tumour and then we can look at chemotherapy if needed" said the surgical oncologist. "But the medical oncologist advised the other way around?" the patient replied. "We think we should also take a second opinion, can you advise another specialist as well?" said the family.
Scene 2– "Oh, he is a big doctor and a very busy one. You’ll have to wait," the front office person informed. The patient shrugged his shoulders saying, "But I booked an online appointment, why would you not inform? And I’ve paid a premium for my time slot and this service!".
Scene 3 – A simple tweet by a troubled patient to a politician and all hell breaks loose! google search of ‘Neuro Endocrine
A Carcinoma’ throws up some 50 lakh results including a knowledge card that gives information on the rarity, symptoms and probable treatments of this disease. Information is not just easily accessible; it doesn’t even need a finger touch now – thanks to Google voice search!
Welcome to the new world of an empowered patient! What started off, many years ago, as a brilliant tagline has now become a survival kit for all businesses! Enter Amazon, Uber, Bookmyshow, and Zomato - the ABCs ​of convenience, choice and customer centricity have been redefined. If every other industry could turn around and adapt, why not healthcare? The paradigm of patient expectations has shifted. And we better shape up or ship out!
Denne historien er fra October 2018-utgaven av Healthcare Radius.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2018-utgaven av Healthcare Radius.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trigeminal neuralgia patient gains relief
Thumbnail-sized microvascular decompression gives relief to trigeminal neuralgia patient.
IMA forms national alliance to fight AMR
National Alliance of Medical Professionals on Antimicrobial Resistance formed
Abbott launches vertigo awareness campaign
Abbott’s new vertigo awareness campaign, Chakkar Ko Check Kar, aims to raise awareness about the condition that affects about seven-crore Indians.
HCG Cancer Centre hosts fitness challenge for doctors
HCG Cancer Centre Borivali and HCG ICS Khubchandani Cancer Centre, Colaba offer a fitness challenge for doctors on National Doctors’ Day.
IAP launches pediatric cough management awareness campaign
The Indian Academy of Pediatrics (IAP) kickstarts ‘Tackling Cough With Care’ initiative to spread awareness about pediatric cough management.
MedGenome invests in GenX Diagnostics lab
Expands presence in East India with stake acquisition
REVOLUTIONIZING THORACIC SURGERY WITH VATS
Explore how VATS is transforming thoracic surgery with precision, minimal trauma, and rapid recovery.
INTEGRATING AI INTO HEALTHCARE PRACTICES: A LEGAL PERSPECTIVE
Learn the legal challenges for AI adoption in healthcare: across medical devices, negligence, and data protection.
Godrej Consumer unveils breakthrough mosquito repellent
Indian scientists develop new molecule, Renofluthrin, to combat mosquito-borne diseases.
Narayana Health Insurance offers ₹1 cr coverage for surgeries
Narayana Health Insurance launches ‘ADITI’, a health insurance product offering coverage of up to ₹1 crore for surgeries and ₹5 lakh for medical management at Narayana Health.