A small plastic pouch filled with dark brown, organic matter arrived at my doorstep today. No, I didn't immediately bolt down the stairs in hot pursuit of some teenagers. Instead, I took a closer look and found that the bag actually contained something else entirely: dead crickets. Alex Drysdale, founder of Crik Nutrition, was so eager for me to sample his flagship product that he shipped it overnight via DHL from his office in Winnipeg, Canada. I just hadn't expected it so soon. Drysdale, a former communications technician who quit his job last year to cash in on today's protein boom, swears that his critters "are loaded with nutrients because they're made from whole, crushed-up cricket-you're eating the exoskeleton and all the organs." I try not to picture cricket guts when I open the pouch and take a whiff. Surprisingly, the smell is sweet and nutty. Feeling ballsier than usual, I shove a spoonful in my mouth. Compared with gritty and bitter whey and soy powder varieties, this stuff dissolves instantly on my tongue and tastes like almonds and honey.
Crik is just the latest form of protein I've happily eaten lately; the others include protein-infused granola, protein pancakes, high-protein Greek yoghurts, and the gamut of powders-whey, soy, pea, hemp, and now cricket. The protein industry reaps about $9 billion annually, a figure that's quadrupled since 2005. Some dismiss this as just another fleeting food fad, the result of a connection to certain popular high-protein diets, such as Paleo. A few experts claim we're eating too much protein. But, I'm happy to report, scientists who study protein insist otherwise.
Denne historien er fra July - August 2022-utgaven av Men's Fitness South Africa.
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Denne historien er fra July - August 2022-utgaven av Men's Fitness South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE NEED FOR SPEED
Interview with NASCAR's Parker Retzlaff
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Low testosterone can be a serious (and seriously annoying) problem. But there is help.
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Take a vacation from the weights and sculpt your best beach body ever using only your body weight
The 6 Greatest Outdoor Workouts, Period
After a dark and cold winter, the fluorescent-lit gym starts to feel as drab and stuffy as a fluorescent-lit cubicle, and the old routines of arm day and leg day and ab day just aren't cutting it. Ditch the racks and benches and venture outdoors into the sunshine. Your bleary eyes will find life's better with the wind in your hair, the sun on your back, and the world zipping past. We've ranked the top outdoor sports mountain biking, trail running, open-water swimming, obstacle course racing, road cycling, and rock climbing - based on exercise efficacy, calories burned, cost of gear, availability, and risk factor to see which one offers the most burn for your buck. So, go ahead and take your fitness to the next level while communing with nature. The outdoors awaits. Go work it.
ARCHER TELLS YOU...How To Be a Real man
STERLING ARCHER is the world's greatest secret agent as well as a devastatingly handsome jet-setter, model-banger, and daydrinking enthusiast. And now I'm a noir detective living in the 1940s. Sorry, are you confused because I switched to first person? Well, get over it, because I'm about to give you some invaluable life advice on how to get through this decade- or any decade, for that matter - like a true gentleman.
Broiling Point
The broiler is an under-appreciated workhorse that can quickly and easily bump up the flavour of your favourite dishes
Johnny Jimenez FROM FITNESS MODEL TO BUSINESS MOGUL
Johnny Jimenez (aka JohnnySwole) is not your ordinary fitness model. He has taken his passion for fitness and turned it into a lucrative empire. With a blend of dedication, entrepreneurship, and a keen sense of opportunity, Johnny has established himself as a prominent figure in the fitness industry.
30 ways to get stronger
To celebrate MF's 30th year, we present our 30 top tips for turning yourself into a lean, mean, brawny, beach-ready machine
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Win every fight you're in
Defuse the most dreadful situations with tips from these hostage experts