Glamour On High

Designer Jacob Laws turns a tower condo into a luxury nest.

- Amy Burger

Whether it’s large or small, St. Louis designer Jacob Laws approaches every space with the same care and signature style. “I fall in love with all of my projects,” he says.

This 1,300-square-foot, two-bedroom, two-bath condo in the Central West End’s Park East Tower is the fourth unit Laws has designed for the same owners, a couple who sublet the luxury condos fully furnished. David Moore, a friend of Laws’, was living in a different unit Laws had designed in the same building.

“When I heard that Jacob was designing a new unit, I wanted to see it,” Moore says. “And when I saw it, I wanted to move in.”

The renovation, completed in July, was slightly more challenging than that of the other units Laws had worked on.

“Some things were working against me spatially—like the original living area, which was long and narrow—so I needed the look to be relatively clean and simple. In that way, the negatives weren’t so obvious,” he says.

Having clients who knew his work made designing the condo a lot easier. The couple left all decisions, including furniture and fabric selections, to Laws, who understood that his clients were subletting in a relatively exclusive building and proceeded accordingly.

When considering a smaller space, Laws works to maximize every inch. “I think it gives you a little more opportunity to be more impactful, because you have limitations,” he says. “It lends itself to curating as opposed to decorating.”