Designers think differently and have a mind of their own. A chat with three thought-provoking designers, who not only are masters in their craft, but also are distinguished personalities
![Elite Creations](https://magarticles.magzter.com/articles/143/351230/5d0c96231642d/EliteCreations.jpg)
Iqrup Dhamija & Ritika Dhamija (iqrup+ritz)
What prompted you to become a designer?
Iqrup: I have always had a passion for beautiful homes. Travelling from a young age within India and then Europe played a large part in awakening my design sensibilities.
Ritika: I grew up surrounded by design. My mother and business partner, Iqrup Dhamija is an interior architect. I’ve accompanied her to her workshop, joined her on-site visits, and spent days with her shopping for materials in market from a very young age. These adventures inculcated a sense of design discipline in me.
What is your specialisation?
Iqrup: Ritika usually starts with a big picture of styles and trends that she is currently attracted to. It could be a colour palette or a picture, but there is a cohesive collection or ‘look’ vision from the word go. I start with individual pieces. When planning a space, I first think about placement and flow while Ritika goes straight to the moodbaord.
Ritika: We’re both actively involved in designing collections, however, my mother, who is the creative director, takes the lead and makes the final decisions when it comes to design. I take the lead on strategy, marketing, our customer experience/journey both online and at stores, events, etc. Mom has the final say on design/product decisions. When designing new collections we both start from very different places, but usually end upon the same place.
Who are your icons and inspirations?
Iqrup: Textiles and architectural details are a huge source of inspiration. I’ve been collecting textiles and taking snaps of grills, railings, cornices and arches for many years before Instagram made it fashionable.
Denne historien er fra June 2019-utgaven av The Ideal Home and Garden - India.
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Denne historien er fra June 2019-utgaven av The Ideal Home and Garden - India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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