In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.
You can’t grow up in a large Italian family and not be a hugger. For one, it’s physically impossible to avoid the hugs. They come at you fast and loud and for all sorts of reasons. It’s your job to smile, open your arms and catch them. Yes, I’m a hugger. I dispense them with reckless abandon. You just got promoted? Bring it in. Your chocolate Lab died? That’s terrible, let’s hug it out.
And maybe that’s just me and my hug-filled upbringing, but it’s also our industry. As the CEO of an ad agency, I’m incredibly lucky to live and lead in a creative industry filled with highly emotional, highly invested people who treat each other (for better or worse) like family.
And seeing that Jan. 21, 2016 marked the 30th anniversary of National Hugging Day, it seems like the perfect time to respectfully champion hugs in the workplace. In a world when the innocent hug is being threatened by the sterile, PC pressures of modern day corporate America, I’m here to stand up for hugs everywhere. And here’s why.
I believe hugs do more for your workforce and the people in it than the most heartfelt-but-toneless armada of thank-yous, congrats and condolences emails you could ever deploy (and please don’t ever send condolences via email, ever).
Denne historien er fra March 14, 2016-utgaven av ADWEEK.
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Denne historien er fra March 14, 2016-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.