Fashion Photography: 101
Asian Photography|December 2016

Regarded by fashion insiders as a pre-eminent photographer & art director, Todd Anthony Tyler is a TV host on Fit For Fashion. A Canadian reality television judge, fashion photographer and former model, Todd is listed as being the ‘4th top fashion photographer in the world’ by the website Top Teny. He has shot for Vogue China, Elle Singapore, Harper’s Bazaar China, L’Officiel, GQ China, Indochino, Ports 1961, Nike Numero, Stella McCartney and others. In this article, he shares his experiences of being a fashion photographer, and delves into the 101 of fashion photography.

Fashion Photography: 101

Happy to be back here at Asian Photography sharing my experience of 15 years of shooting fashion and advertisement photography. For those of you who may have been following my regular photography column in Asian Photography in the past I hope you have been able to successfully apply some of my direction and suggestions to your own career. For these who are not familiar with my work I am always happy to hear from you on my various social media platforms.

In the past year I have had the pleasure to interact with many young and upcoming photographers, in particular in my lectures at Conde Nast fashion school, and a very common question I am asked is what does it take to be a successful fashion photographer. Of course, there are a number of books written on the subject, and in fact, it does take a book’s length of detail and information to grasp the complete picture of the genre of fashion photography and what a career in the field might entail. Here we will start off with an introductory discussion on fashion photography, welcome to Fashion Photography 101.

Let’s start from the beginning to assume you already have a foundation in the more technical aspects of photography. You know clearly the definitions of aperture, shutter speed and ISO and how they combine to get the exposure you are after. You are familiar with different formats of cameras, focal lengths of lenses and when in discussion we are talking about main lights, fill lights and accent lights you are not at a complete loss. However, you have limited experience with fashion photography and you want to explore how to develop a career in shooting fashion.

Denne historien er fra December 2016-utgaven av Asian Photography.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2016-utgaven av Asian Photography.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ASIAN PHOTOGRAPHYSe alt
Ethics of Wildlife Photography: Shooting and Editing
Asian Photography

Ethics of Wildlife Photography: Shooting and Editing

Wildlife photography is a captivating art that brings us closer to the beauty of nature and its inhabitants. However, it comes with a significant ethical responsibility. Wildlife photographers have the power to shape how the world perceives animals and their habitats, but this power also comes with the need to act with integrity, both in the field and during the editing process. This article explores the ethical considerations in wildlife photography, focussing on two critical aspects: shooting and editing.

time-read
4 mins  |
October 2024
THE ART OF CREATING COMPELLING WILDLIFE PORTRAITS
Asian Photography

THE ART OF CREATING COMPELLING WILDLIFE PORTRAITS

Wildlife photography is a mesmerising genre, where the beauty of nature meets the technical skill of the photographer.

time-read
5 mins  |
October 2024
HOW TO STAY SAFE WHILE PHOTOGRAPHING WILDLIFE
Asian Photography

HOW TO STAY SAFE WHILE PHOTOGRAPHING WILDLIFE

Wildlife photography offers a unique and exciting opportunity to capture the beauty of animals in their natural habitats. However, it also comes with risks, both to the photographer and the wildlife. Proper precautions must be taken to ensure that both parties remain safe. Here’s a guide on how to stay safe while photographing wildlife.

time-read
4 mins  |
October 2024
Mastering Animal Behaviour: Understanding wildlife to improve your photography
Asian Photography

Mastering Animal Behaviour: Understanding wildlife to improve your photography

Wildlife photography is an art that goes beyond having the right equipment or perfect lighting.

time-read
4 mins  |
October 2024
A Mission for Preservation
Asian Photography

A Mission for Preservation

From the wild lands of Kaziranga to the battlegrounds of Masai Mara, Jayanta Guha's passion for wildlife conservation burns bright as the sun. His unique way of capturing often-endangered animals have brought him a lot of praise and accolades over the 5+ years of his photography career. Asian Photography caught up with him about his passion for wildlife conservation, his unique style & workflow and his future.

time-read
6 mins  |
October 2024
Framing The Future
Asian Photography

Framing The Future

A hobby that started with casual safaris, Ratish Nair's career has seen him embark on various new journeys. Today, we see him with a new-found passion of teaching and wanting to give photographers high-quality experiences under his guidance and expert tours. Asian Photography caught up with him about his passion for mentorship, his experiences on the field, mishaps and more. Excerpts:

time-read
6 mins  |
October 2024
ATR - For a Cause
Asian Photography

ATR - For a Cause

Not many can achieve a feat that wildlife photographer Aarzoo Khurana has. Not only is she a popular wildlife photographer - she is also, perhaps the only photographer to have visited All Tiger Reserves (ATR) under a specific time for her ATR project. Asian Photography spoke to her about her passion, wildlife conservation and her project, which is now exhibiting in different parts of the country. Excerpts:

time-read
5 mins  |
October 2024
The Chennai Photo Biennale is back
Asian Photography

The Chennai Photo Biennale is back

The Chennai Photo Biennale is back with the fourth edition, featuring a host of exhibitions and programmes from 20 Dec 2024 till 16 March 2025.

time-read
2 mins  |
October 2024
DJI launches Osmo Action 5 Pro starting at ₹35000
Asian Photography

DJI launches Osmo Action 5 Pro starting at ₹35000

DJI has unveiled its latest action camera, the Osmo Action 5 Pro, boasting several industry-first features that elevate it to professional standards.

time-read
1 min  |
October 2024
Nikon India announces NIKKOR Z 50mm f/1.4 at ₹79,995
Asian Photography

Nikon India announces NIKKOR Z 50mm f/1.4 at ₹79,995

Nikon India Pvt. Ltd. introduces the NIKKOR Z 50mm f/1.4, a full-frame, FX-format compatible Z mount lens with a 55 mm diameter mount that provides abundant light and great flexibility of expression.

time-read
1 min  |
October 2024