DON’T BE FOOLED by the V6 engine, the 2022 Ferrari 296 GTB is by no means entry level. In fact, at S$1.13m before COE, the super fast GTB is even more expensive than the F8 Tributo. It is the brand’s latest plug-in hybrid-electric sportscar, a compact body, following the daily drive ethos of the well-received Ferrari Roma, but with the supercharged performance of a 830hp racing machine. Sure, the signature V8 engine is missing but Dieter Knechtel, president of Ferrari Far East & Middle East tells Augustman that developing cars that fit consumer expectations while respecting stricter emissions standards have made for one of Maranello’s best periods of growth in modern history.
Almost half a year since the launch of the Roma in Singapore, are you able to gauge the relative importance of the model to the market and to the brand?
The Roma is extremely successful and it is a very important model for our strategy of attracting new customers from other brands. The Roma is a very different concept. It is an understated luxury car by definition. It is more discrete, and consumers looking to be a little more understated in their public personas appreciate that. We are very satisfied with the current number of Romas that have been ordered and it is still ongoing, but I consider it a very successful start. We were hoping that two-thirds of our Roma orders would have been from customers who have never bought a Ferrari before – that was part of our thinking behind the strategy. It’s going well, we’re on track but we still have some way to go.
Are the customer profiles for the Roma very different from your usual customer?
Denne historien er fra Issue 176-utgaven av August Man SG.
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Denne historien er fra Issue 176-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
