A Different Kind Of Fun

The SevenFriday Games are held in Asia for the first time

- Sean Mossadeg

SEVENFRIDAY COLLECTORS aren’t your everyday run-of-the-mill watch enthusiasts. More often than not, the man who wears a SevenFriday on the wrist already owns several timepieces from mass market brands and is looking for something different. And different is perhaps the best way to describe the SevenFriday culture and all that surrounds it.

We were privileged to experience this first hand when we were invited to attend the 2017 edition of the SevenFriday Games, the fourth time the brand has done it, to understand the allure around SevenFriday.

Held in Chiang Mai, Thailand this year, the Games wasn’t your typical brand meet. We had previously spoken to Daniel Niederer, the founder and CEO of SevenFriday, and being at this year’s games helped us understand his reluctance to being compared to the big brands. The Games were the perfect example of its unbridled spirit.

The people who usually participate in the Games range from staff of the brand, members of its distribution chain, to friends of the brand. Not media. In essence, people who work with SevenFriday professionally more than anything else.