THE LEGO BTS DYNAMITE EXPERIENCE in July was one of the more impressive Orchard Road activations, injecting colour and verve into the well-known shopping stretch. The experience led the way in combining the trendy and the creative in a single, glorious exhibition that has captured the public's imagination.
It got people dancing, shopping, and crafting with LEGO. Taking centre stage is the LEGO BTS Big Builds Stage, featuring 1.2-metre-tall LEGO minifigure forms of their favourite BTS members. The pop-up was done in partnership with the Singapore Tourism Board and the Orchard Road Business Association.
The LEGO BTS Dynamite Experience is particularly interesting because its conceptualisation did not begin with any employee of the LEGO Group. Nor did it. begin with Korean superstars BTS or anyone in their management agency or record label. Instead, the pop-up, which attracted thousands of fans during its run, was birthed in LEGO Ideas (ideas.lego.com). a microsite that houses a digital community of passionate LEGO fans.
In the microsite, users get to submit ideas of LEGO Builds that they've created. There are some really cool ones, such as the pink house from the movie Coraline, the Italian Riviera and a fully motorised watermill. The ones that both LEGO and the LEGO Ideas community really love - get this becomes an official LEGO product, and the creators get 1% of all global sales.
Denne historien er fra Issue 193-utgaven av August Man SG.
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Denne historien er fra Issue 193-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
Wine The Time Is Right
What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.
