The Swiss may lead the world in the field of watchmaking, but there is something to be said for underdogs. For some time now, microbrands have been rising on the horizon, offering interesting perspectives on a traditional craft. The appeal of microbrands also lies in their accessibility – you don’t need to be a high-roller to acquire or appreciate the watches they make. It comes as little surprise that Singapore, being one of the first watch capitals in Southeast Asia, has borne a number of microbrands that it can be proud of.
Zelos
Zelos is one of Singapore’s microbrands that has made it to the big time, having its fair share of fans from around the world. It tops the local list in terms of the number of units sold. Its offerings veer toward dive watches, ranging from the lean 40-millimetre Mako to the chunkier 44-millimetre Great White. Zelos also recently partnered with Swiss manufacturer La-Joux Perret to produce a limited series of skeletonised tourbillon watches, the Mirage Tourbillion, which have since sold out.
Swordfish 42mm Titanium
Titanium is a great choice of material for dive watches due to its lower density, allowing it to offset the chunky disposition of most dive watch case designs. Despite its lighter weight, its tensile strength is similar to that of steel. However, it’s an expensive metal to produce due to the cost of purification. Most titanium mechanical dive watches cost over S$1,000, but the Swordfish 42mm Titanium starts at a mere S$500, with some dial choices commanding a small premium.
Gruppo Gamma
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Denne historien er fra Issue 161 + Prime Time-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
