IT HAS BEEN 116 YEARS since Montblanc was founded by two friends and explorers in Berlin. Beginning with the offer of high-quality writing instruments, Montblanc is today an empire of lifestyle products that include leather goods and high-end timepieces, Indeed, Montblanc has been going from strength to strength. In 2019, CEO Nicolas Baretzki guided the heritage maison through a collaboration with streetwear brand BAPE, surprising seasoned collectors and consumers with a contemporary collection that also bore old-school luxury appeal. Today, Baretzki surprises the world again with the brand’s first diving watch – the Iced Sea and a “ZeroOxygen” Chronograph to the brand’s popular Geospheres collection.
The 1858 Geospheres and Minerva chronographs have been quite successful, but they’re still niche or connoisseur level timepieces. What do you consider to be Montblanc’s bread and butter timepieces currently, and do you expect the new IcedSea to become the Montblanc model that everyone gets first?
We apply the same strategy for the writing instruments segment to our watch segment. We have the Meisterstück as the bread and butter writing instrument, and I believe we will have a bread and butter in something like the Iced-Sea. It may be too early to say, but it can be as strong as the full calendar in Star Legacy or the Night and Day in the Bohème collections.
Denne historien er fra Issue 176-utgaven av August Man SG.
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Denne historien er fra Issue 176-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
