Corum proves its marketing genius extends beyond the iconic bubble watch
CORUM’S RESURGENCE in the luxury watch world has been in the making for several years. The brand, perhaps best known for its slightly eccentric timepieces such as the Corum Coin or the Bubble, has been making the headlines by introducing either novelties that turned heads (the several iterations of the Bridge comes to mind) or marketing partnerships like the one with Amazon that saw Corum timepieces being sold on the e-retailer’s platform.
Denne historien er fra Issue 139-utgaven av August Man SG.
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Denne historien er fra Issue 139-utgaven av August Man SG.
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How Does A Hotel Brand Become The Best In The World?
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The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
PARADISE FOUD
It's time to give tuning out its due. We all need a break from the group chat(s).
Sunday Island Mornings
An island cluster so beautiful that Harry Winston made a watch in its honour.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
THE MAN OF MANY TASTES
On the opening day of his longgestating contemporary Italian restaurant Le Pristine in Singapore, the Esteemed chef Sergio Herman gives us a poignant account of why his philosophy of gastronomy is fundamentally inclusive.
BAPTISM BY FIRE
Dave Pynt, Chef-Owner of the Burnt Ends Hospitality Group, reflects on the universally resounding success of the eponymous restaurant as well as the recently released book of the same name.
VROOM VROOM
One of the most memorable moments of the recently concluded Singapore Airlines Singapore Grand Prix 2024 was when Jack Daniel's and McLaren linked arms.
FORGED IN RED
The Streamliner Flyback Chronograph Cortina Limited Edition brings H. Moser & Cie and Cortina Watch together in a bold, exclusive creation for the ages.
