New Frontiers
August Man SG|Issue 160
As Panerai’s CEO Jean-Marc Pontroué points out, innovation in watchmaking needn’t be confined to the watches themselves
Jamie Tan 
New Frontiers

Panerai has been on a roll with Jean-Marc Pontroué at its helm. The brand’s recent releases have been among its most cohesive yet, and speak a design and technical language that balances between drawing from its rich heritage, and integrating innovations that offer tangible benefits for the wearer.

Panerai has also offered special models in limited runs, with each watch granting its owner access to an exclusive experience that’s curated by the brand. These are exciting times for the brand, and it looks set to bring even more fans into the fiercely loyal Paneristi community.

Panerai has, in the last two years, offered its clients various exclusive experiences when they purchase certain limited-edition timepieces. How did this come about?

Denne historien er fra Issue 160-utgaven av August Man SG.

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Denne historien er fra Issue 160-utgaven av August Man SG.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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