ON SATURDAY, 9 SEPTEMBER, Swatch stores at Ion Orchard and The Shoppes at Marina Bay Sands began selling the new Swatch x Blancpain Bioceramic Scuba Fifty Fathoms collection. Commemorating 70 years since the first Fifty Fathoms was conceived, there will be five colourways, each inspired by the five oceans of the Earth, in the collection: Arctic (orange), Pacific (yellow), Atlantic (blue), Indian (green) and Antarctic (grey). These watches will be presented to buyers in special diving cases upon purchase at the stores.
Each watch retails for S$565. For context, today, a Blancpain Fifty Fathoms costs at least S$15,000, with some expressions going for above S$30,000.
Swatch’s collaborations with haute horology Maisons have always done well. Think back to last year’s MoonSwatch, Swatch’s interpretation of Omega’s Speedmaster Moonwatch. Its release saw snaking queues outside Swatch stores, with avid – and in many cases, manic – collectors queueing outside the Ion Orchard store as early as 5.30a.m. It wasn’t just in Singapore. Chaotic scenes were also seen at Dubai’s Mall of the Emirates. Meanwhile, stores ran out of watches in megacities such as Kuala Lumpur and malls in Pennsylvania, U.S. As we’ve seen in the news, the collaboration with Blancpain has been met with similar enthusiasm.
We therefore have to ask ourselves: Is the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms worth the hype and the insane queues?
Yes. It’s not compromising on performance.
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Denne historien er fra Issue 194-utgaven av August Man SG.
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Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
Wine The Time Is Right
What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.
