Standing tall for the last 48 years in the heart of the country’s capital, the Akshara Theatre is an iconic hub. As artistes battle the economic consequences of the cancellation of live performances, the co-founders of Akshara, Jalabala Vaidya, and her daughter Anasuya Vaidya, are launching a #SaveTheStage campaign. Run by Akshara actor Lubhanshi Jain, it aims to help artistes to stay connected with audiences and highlight the changes necessary for the arts to survive: specifically, the digitisation of theatre.
“We focus on theatre, but all artistes are in the same boat right now,” says Anasuya. Whatever money is raised will not only help Akshara Theatre survive but also other artistes. Besides financial help, they will also provide a platform for artists to create something or even just get advice!
TOUGH COMPETITION
The first thing to keep in mind when going digital is that the content will be competing with the content on streaming platforms like Netflix. And on a much smaller budget. Which means even iconic plays would need to be remolded for the camera.
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