The Not-So-Happy Meal
Brunch|April 15, 2023
Why does the Indianised fare at international food chains taste so bad? When and why did the big chains drop their standards so terribly? Two restaurant consultants let us in on a few secrets
Urvee Modwel
The Not-So-Happy Meal

Ever since London-based sandwich franchise chain Pret a Manger announced its entry into India last year (with plans to launch by July 2023) Indians have been on high alert. Not because Pret is a much loved brand, but because the menu of every international restaurant chain in India ultimately gets taken over by "India specials": tandoori chicken sandwiches, aloo-paneer combos, a needless dusting of peri peri, corn-cheese hybrid nightmares.

It's happened with Subway, McDonald's, KFC, Starbucks, Burger King, Wendy's, Hard Rock Café, Auntie Anne's and Tim Horton's already. No one has Michelin-level expectations from a chickenpepperoni pizza or tandoori sub. But it sucks.

Restaurant consultant Parul Pratap, executive chef at Delhi's Music & Mountains, and former F&B consultant Vaibhav Goswamy, who owns Prayagraj's popular Eden Café, explain why things so often go wrong.

The India cliché: "

Denne historien er fra April 15, 2023-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 15, 2023-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BRUNCHSe alt
Fit Check? Look Behind You
Brunch

Fit Check? Look Behind You

In gyms, someone is always filming. We are all in the frame without meaning to be. Is privacy at odds with fitness goals? Is consent even possible with all those mirrors?

time-read
2 mins  |
November 23, 2024
Avantika Dassani
Brunch

Avantika Dassani

Actor, @AvantikaDassani

time-read
1 min  |
November 23, 2024
Keep your i on this BMW
Brunch

Keep your i on this BMW

The brand's beloved sedan has now gone electric. The i5 M60 has a sci-fi roar and razor-sharp graphics. It's worth the hype

time-read
2 mins  |
November 23, 2024
Why adapt when you can evolve?
Brunch

Why adapt when you can evolve?

Sometimes, the movie or show does it better than the book it is based on. Here's when to stream not flip

time-read
2 mins  |
November 23, 2024
Sharp edges, blunt words
Brunch

Sharp edges, blunt words

British chef Heston Blumenthal has gone public about his struggle with ADHD and bipolar syndrome. He hopes it calms kitchens down. It's hot in there already

time-read
3 mins  |
November 23, 2024
The suitable boy
Brunch

The suitable boy

He's played lovers, taxi drivers, street rats and rich brats. He's redefining what it means to be the token Brown boy on set. But would he be on a reality show? Ishaan Khatter tells us why he's a career chameleon and how he got here

time-read
4 mins  |
November 23, 2024
Stay stylish in your cubicle
Brunch

Stay stylish in your cubicle

Everyone's back at the office. Covid flexibilities are long forgotten. But being comfortable is still key. So, what are we wearing to work?

time-read
2 mins  |
November 23, 2024
Hey, I found you online
Brunch

Hey, I found you online

Baby pics, emo selfies, old tweets outing the ex. If it makes you cringe, it makes HR departments do too. Here's how to clean up your digital footprint

time-read
3 mins  |
November 23, 2024
Is It Scrolling Or Screening?
Brunch

Is It Scrolling Or Screening?

Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present

time-read
2 mins  |
November 16, 2024
This week, we're...
Brunch

This week, we're...

Preferring the spinoff.

time-read
2 mins  |
November 16, 2024