Last week, a viral post by a CEO of an Indian start-up advised young Indians to spend 18 hours at their jobs for at least four to five years without doing any random 'rona dhona'. The CEO advised 22-year-olds to 'worship' their work and to stop watching 'random content' that talks about 'work life balance blah blah', so that they can build a flex' in the first five years of their career that they carry with them for the rest of their lives.
This post, fittingly, got severe backlash on the internet, and even managed to become the fodder for discussion and debate on news TV channels. But for anyone who has been part of, or followed the Indian start up and MNC culture since its inception, this... isn't news. What the CEO wrote in his LinkedIn post was just an articulation of what every Indian business owner has been conditioned to believe in, because that was what was expected of them too.
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