Clevertap Aims to Empower Small Online Enterprises With Data Analytics
Anand Jain (L) and Suresh Kondamudi
RANK 2, 3-YEAR-OLD START-UPS, COOLEST START-UPS, CLEVERTAP
Unlike most of the new-age start-ups, the founders of mobile analytics company CleverTap are not 20-something fresh college passouts. Anand Jain, Suresh Kondamudi and Sunil Thomas are technology veterans with decades of experience.
When the trio decided to join hands to set up CleverTap in 2013, they were employed with the Reliance Industries-backed media conglomerate Network 18, where they were involved with the group’s various Internet platforms such as Moneycontrol.com, Firstpost.com and BookMyShow. com. Studying user behaviour across these platforms was an integral part of their jobs. “When we started understanding users across platforms, we realised there was a lot of scope to re-target the same set of users and convert them into potential customers,” says Kondamudi, Co-founder and CTO of CleverTap.
When Kondamudi talks about re-targeting consumers in the online world and converting them into potential customers, he is referring to data analytics. For instance, if a consumer regularly visits Amazon. com to buy premium products, the chances are that during his subsequent visits also the homepage of his app would open up to show the premium brands that are on offer. This kind of consumer targeting is possible thanks to the 4,000-odd engineers who at the back end have complete understanding of consumer usage patterns and serve them accordingly.
Denne historien er fra July 31, 2016-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July 31, 2016-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
LOOK BEFORE YOU LEAP
IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more