Follow the Leader
CLEO Singapore|October 2016

Wanna be on top? You might want to take notes from OG style blogger Aimee Song aka Song of Style, who has a killer fashion sense and is THE girl boss when it comes to the business of selling your personal brand.

Sophie Hong
Follow the Leader

If we told you 10 years ago that one day, posting photos of what you’re wearing on a day-to-day basis on the Internet is a legit career, you would have scoffed at the sheer ridiculousness of it. But yet here we are, with big name brands willing to drop four to five-figure sums for a sponsored Instagram post from top tier influencers who are, irrefutably, celebrities in their own right.

Case in point: Aimee Song – also known to her followers as Song of Style – who recently inked a deal with cosmetics brand Laura Mercier, making her the first-ever influencer to be named a brand ambassador for the company. Although the figures were never revealed, it’s widely-rumoured to be one of the biggest deals ever done between a brand and a blogger (we hear it amounts to more than $500,000).

What’s even more surprising, is it seems like Aimee herself can’t believe her own success, either. “Yesterday, I was on the panel of the Galboss Symposium with these two other really inspiring women. When I was listening to them talk, I found myself thinking, ‘Wow these women are so amazing’ and I can’t believe I’m doing this conference with them as a peer,” she confesses to CLEO over the phone, the morning after the conclusion of the Galboss Asia 2016 Symposium at Grand Hyatt Singapore.

Denne historien er fra October 2016-utgaven av CLEO Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 2016-utgaven av CLEO Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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