How To Brand Yourself?
Cosmopolitan Sri Lanka|March 2017 1st Anniversary Issue

Want Zoella’s salary and Alexa’s street cred? Make yourself a brand with a little help from the people behind the world’s biggest names.

Ed Dyson And Catriona Innes
How To Brand Yourself?

When Victoria Beckham proclaimed she wanted to be “more famous than Persil Automatic,” everyone rolled their eyes (c’mon, you did too). Why was she, a human, trying to become a brand? Because she’s smart, that’s why. You see, in the age of the individual, you need to do everything you can to stand out. You have to be CEO of your own life and market yourself to everyone. How do you do that? By taking notes from the individuals who created the world’s most iconic brands.

1 Curate your story

What’s your story? Every strong brand has one. They use it to make customers trust and believe in their product. It could be historical (think Chanel constantly referencing their legacy); or more ideological, like Nike reinforcing the message that if you buy their shoes, you’re a go-getter. “The parts of these brands’ histories we see have been carefully selected,” says Dr Tim Hill, lecturer in marketing and branding at the University of Bath. “They asked who their audience was and what they wanted to hear, then worked out a story that matched it.”

The Spice Girls? We hate to break it to you, but that was all personal branding – picking parts of their own back stories and personalities to create a memorable group. Seriously, no one is that sporty.

Do it! Work backwards. Write down your ‘history’ and how you got to the position you’re in today. then, pick out the parts most relevant and exciting to a new audience, be it employers or clients.

2 Be believable

Denne historien er fra March 2017 1st Anniversary Issue-utgaven av Cosmopolitan Sri Lanka.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2017 1st Anniversary Issue-utgaven av Cosmopolitan Sri Lanka.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA COSMOPOLITAN SRI LANKASe alt
Letting go of fear
Cosmopolitan Sri Lanka

Letting go of fear

Oozing confidence, Shalindri Malawana learned a long time ago how to take on anything life thrust at her.

time-read
3 mins  |
April-June 2020
Conservation and care
Cosmopolitan Sri Lanka

Conservation and care

Savera Weerasinghe’s career, from a non-profit to the manufacturing industry to sustainability, has always had a single common theme: start small, think big.

time-read
3 mins  |
April-June 2020
A woman with a cause
Cosmopolitan Sri Lanka

A woman with a cause

Shiandra Gooneratne is in a bat t le against an age-old enemy and plans to make a difference

time-read
3 mins  |
April-June 2020
Telling stories making space
Cosmopolitan Sri Lanka

Telling stories making space

Nabeela Yaseen created a platform for women and girls to feel safe, seen, and supported. She never expected just how many of them would need it.

time-read
3 mins  |
April-June 2020
Saving the environment
Cosmopolitan Sri Lanka

Saving the environment

Anoka Abeyrathne, a conservationist and social entrepreneur, is only just getting started

time-read
4 mins  |
April-June 2020
Doing her own thing
Cosmopolitan Sri Lanka

Doing her own thing

Shifani Reffai has done a lot of different things. But she’s done them all her way.

time-read
3 mins  |
April-June 2020
Dance etched  in her veins
Cosmopolitan Sri Lanka

Dance etched in her veins

Thajithangani “Thaji” Dias lives and breathes dance

time-read
3 mins  |
April-June 2020
Changing mindsets
Cosmopolitan Sri Lanka

Changing mindsets

Randhula De Silva, CEO of Hatch and Director of GIZ, is a disrupter at her core. And she’s just get ting started.

time-read
4 mins  |
April-June 2020
A guide to making it big in your career
Cosmopolitan Sri Lanka

A guide to making it big in your career

It 's in the details

time-read
4 mins  |
April-June 2020
How To Watch A Movie Alone And Have The Best Time Ever
Cosmopolitan Sri Lanka

How To Watch A Movie Alone And Have The Best Time Ever

Movie marathon, anyone? No? Cool, I‘ll go solo!

time-read
3 mins  |
January 2020