LAURELS are never quite as comfortable a place to rest as people imagine, especially when you've had the satisfaction of building the most distinctive high-street brand since Laura Ashley to create that holy grail of retail: a magical mix of originality, desirability and accessibility. In such a case, what next?
For Cath Kidston, the circuitous route to this particular dilemma started after a stint working for the interior designer Nicky Haslam, when she co-founded a shop selling curtainalia on the borders of Chelsea and Fulham in London. Five years later, she struck out on her own, selling fabrics and accessories in bold florals that flew in the face of the prevailing taste for pallid Modernism. Initially, she ploughed a lonely furrow, but, soon, word spread and, over the following decade, her business grew from a single store in west London to 136, including one next to Fortnum & Mason on Piccadilly. Cath Kidston tents, phones and radios followed.
The subsequent pace at which the business flourished was built not on a desire for world domination, but an ability to garner the influences of foreign trips, exhibitions and days spent rootling around antiques markets and galleries—and turn them into well-made furnishings and clothing that made her customers happy and didn't cost the earth.
'Luxury was not a hot tub, but deep shag pile in the bathroom and a pretty eiderdown in the guest bedroom'
Denne historien er fra April 06, 2022-utgaven av Country Life UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 06, 2022-utgaven av Country Life UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Kitchen garden cook - Apples
'Sweet and crisp, apples are the epitome of autumn flavour'
The original Mr Rochester
Three classic houses in North Yorkshire have come to the market; the owner of one inspired Charlotte Brontë to write Jane Eyre
Get it write
Desks, once akin to instruments of torture for scribes, have become cherished repositories of memories and secrets. Matthew Dennison charts their evolution
'Sloes hath ben my food'
A possible paint for the Picts and a definite culprit in tea fraud, the cheek-suckingly sour sloe's spiritual home is indisputably in gin, says John Wright
Souvenirs of greatness
FOR many years, some large boxes have been stored and forgotten in the dark recesses of the garage. Unpacked last week, the contents turned out to be pots: some, perhaps, nearing a century old—dense terracotta, of interesting provenance.
Plants for plants' sake
The garden at Hergest Croft, Herefordshire The home of Edward Banks The Banks family is synonymous with an extraordinary collection of trees and shrubs, many of which are presents from distinguished friends, garnered over two centuries. Be prepared to be amazed, says Charles Quest-Ritson
Capturing the castle
Seventy years after Christian Dior’s last fashion show in Scotland, the brand returned under creative director Maria Grazia Chiuri for a celebratory event honouring local craftsmanship, the beauty of the land and the Auld Alliance, explains Kim Parker
Nature's own cathedral
Our tallest native tree 'most lovely of all', the stately beech creates a shaded environment that few plants can survive. John Lewis-Stempel ventures into the enchanted woods
All that money could buy
A new book explores the lost riches of London's grand houses. Its author, Steven Brindle, looks at the residences of plutocrats built by the nouveaux riches of the late-Victorian and Edwardian ages
In with the old
Diamonds are meant to sparkle in candlelight, but many now gather dust in jewellery boxes. To wear them today, we may need to reimagine them, as Hetty Lintell discovers with her grandmother's jewellery
