Digital Studio|July 2016

BroadcastAsia, the continent’s leading ICT, broadcasting and digital multimedia industry event, continued to attract leading innovations and innovators in smart technology.

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Dave Whitehead, Sound Designer for movies such as The Hobbit and Chappie sharing his expereinces with audiences at the Post Production Hub at BroadcastAsia2016

To set the stage for BroadcastAsia2016, CommunicAsia2016 and EntepriseIT2016, Gerd Leonhard, Founder and CEO of The Futures Agency explained to attendees that the next 20 years are likely to bring more changes to humanity than the past 300 years. With colossal change upon us, this year’s event provided about 48,000 attendees from 102 countries and regions a platform to engage in meaningful dialogue around new and future solutions that governments and businesses can deploy for success in a digitally transformed world.

Talking about ‘Global Digital Transformation and the 10 ‘ations’ that will impact every business, Leonhard felt that digital transformation is bringing about an age of digital ‘ations’ that all beg the question: what will it mean to be human in a digitally transformed future? His ‘ations’ include: mobilisation, digitisation, screenification, disintermediation, automation, virtualisation and robotisation.

“We are seeing increasingly powerful combinations of man-machine convergence. The machine sits in the cloud and does all the work for you. This is something everyone in the telecom/IT value chain has to look at seriously,” Leonhard said. “The purpose of business isn’t efficiency – it is about making customers happy. All these algorithms and artificial intelligence have to be balanced by ethics. It is not a yes-orno choice, but you need to find the balance between them,” he added.

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