We join THIJS VEYFEYKEN in the cool Tiong Bahru showroom of European Bedding to fi nd out more about the company, and the man himself.
What’s your background?
I’m originally from Belgium but moved to Asia right after my studies. I was in China and Indonesia for a couple of years and settled down in Singapore around two years ago. I started working for European Bedding because I always felt like representing Belgian products globally, and, besides that, I’m a firm believer of the usage of natural products in our daily life.
Tell us about the company.
European Bedding was founded in 2013 in response to the demand of frustrated consumers who were upset by the mattress industry. Purchasing a mattress can be a confusing experience, with pushy sales people, tricky marketing and empty promises. We therefore developed a no-frills concept with an unzippable cover and the best of the best materials we could find: natural organic latex. European Bedding was born.
Located in a cosy shophouse in Tiong Bahru, we decided to do things differently. Our showroom is a private and homey place, where people can try at their ease as long as they want. Our mission is very simply to have “only happy customers”. That’s why we’ve implemented our 100-day free trial for all our mattresses.
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Denne historien er fra December 2017-utgaven av EL Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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