Owner of FairPrice Antique, CHANTAL TRAVERS, gives us the lowdown on renaming the business.
Why have you changed the name?
When I took over the business in 2016, it was never my intention to change the name. It’s been around for over 17 years and has a fantastic reputation, but it became apparent there was some confusion. Some felt it was linked to NTUC, or they expected a dusty old antique shop; and they definitely didn’t think we sold handcrafted northern Chinese furniture!
I realised we needed a name that customers could connect to on an emotional level, and be proud to tell others they had purchased from. It needed to be a name that wasn’t about me as the owner, but rather about the experience and products we sell, and where they come from.
How did you shortlist the entries?
Denne historien er fra April 2018-utgaven av EL Singapore.
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Denne historien er fra April 2018-utgaven av EL Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
6 Ways To A Super Smile!
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Gents, up your suave factor with a perfectly fitted bespoke suit from one of these four top tailors in Singapore. There's something for the ladies too!
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