Selling Something You Love
EL Singapore|June 2021
American heritage brand Salt-Water Sandals is now in Singapore – great news for lovers or comfortable footwear! We caught up with the CEO of the brand, Rachael Lainé, to find out why she’s excited about the reception to these stylish yet durable sandals.
Selling Something You Love

Tell us about yourself; when did you move to Singapore?

I’m a Londoner who spent 24 years growing up in Hong Kong before moving around the world as an adult. I’ve worked in Hong Kong, Australia and the UK before moving back to Singapore with my family in August 2019. A year before we moved, my husband started working with me as the Director of Operations. He’d always been my sounding board, but as business abroad ramped up post-Brexit, I needed more support as we expanded to three companies and four warehouses.

We have all managed to fall in love with the island and its food and wildlife, and my kids have really taken to an outdoors life after the chillier North London experience of their childhood.

How did you get started with Salt-Water Sandals?

I spotted Salt-Water when I was on maternity leave with my second child. I was scrolling mummy blogs at midnight and saw them written about on a blog being published out of Brooklyn, NYC.

My professional background is in marketing – in particular, specialising in brand launch communications – and I immediately saw their potential. I tried to get a US retailer to send them to the UK and ended up having my sister ship some from Miami to New York. Finally, she brought them home to me in her hand luggage. As soon as I tried them on, with my daughter wearing a tiny size-18 first-walker pair, I could see how well they would do outside the US market.

Denne historien er fra June 2021-utgaven av EL Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra June 2021-utgaven av EL Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA EL SINGAPORESe alt
Injury-free Skiing!
Expat Living Singapore

Injury-free Skiing!

You've compared the various resorts' vital statistics, après ski options and historical snowfall data, and you're ready to hit the slopes this holidays! In this first of two articles, orthopaedic surgeon and ski-tragic DR DERRICK OH gives advice on how you can prevent skiing injuries.

time-read
2 mins  |
December 2024
Braces Vs Invisalign First!
Expat Living Singapore

Braces Vs Invisalign First!

Teeth straightening for kids can achieve more health benefits than just a great smile. Here, dentist DR ALEXIA KWAN talks about the pros and cons of the two main options: traditional braces and Invisalign First.

time-read
3 mins  |
December 2024
CAN OBESITY LEAD TO HEART ATTACKS?
Expat Living Singapore

CAN OBESITY LEAD TO HEART ATTACKS?

Maintaining a healthy weight is more than just a matter of appearance - it's a vital aspect of heart health. DR MICHAEL ROSS MACDONALD, a senior consultant cardiologist at The Harley Street Heart & Vascular Centre, discusses how weight affects our heart and ways to manage it.

time-read
2 mins  |
December 2024
Achieving with Development Assessments
Expat Living Singapore

Achieving with Development Assessments

Every parent prioritises the wellbeing and optimal development of their child. Paediatric physiotherapist WAN YING TEH specialises in babies and children and tells us why a physiotherapy development assessment can help you achieve just this.

time-read
4 mins  |
December 2024
POWER WORKOUTS REDEFINED
Expat Living Singapore

POWER WORKOUTS REDEFINED

It's easy to let fitness slide during the festivities, but keeping up your routine doesn't have to be a chore. These quick, high-burn workouts make it simple to stay active, boost your energy, and keep that waistline in check - no matter how packed your calendar gets!

time-read
3 mins  |
December 2024
TROPICAL TOWer
Expat Living Singapore

TROPICAL TOWer

If you love a staycation option with strong eco credentials, try this lofty - and leafy - hotel in the heritage district of Tanjong Pagar.

time-read
4 mins  |
December 2024
A Boutique Resort in Malaysia
Expat Living Singapore

A Boutique Resort in Malaysia

Inside a serene tropical sanctuary that combines contemporary design with nature.

time-read
2 mins  |
December 2024
A Guide to Lombok
Expat Living Singapore

A Guide to Lombok

As I floated on a surfboard, my instructor called out “go, chilli man!” to his friend carving along a breaking wave. He turned to me and said, “Have you tried the chillies here? They’re just like our island and our surfers: small but spicy.”

time-read
6 mins  |
December 2024
Thailand: City & Mountains
Expat Living Singapore

Thailand: City & Mountains

My two daughters are well into their teens, and in the blink of an eye they'll be heading off on holidays with groups of raucous friends rather than with their annoying parents.

time-read
7 mins  |
December 2024
Recipe CORNER
Expat Living Singapore

Recipe CORNER

This holiday favourite combines the warmth of traditional spices with the rich textures of dried fruits. Enjoy with a cup of tea or a glass of mulled wine!

time-read
3 mins  |
December 2024